GenieConnect: Not only powerful function, but also right position

We can see that event mobile apps are still a fast growing technology in event industry. As there is an increasing competition in this area, event mobile apps are gradually becoming comprehensive platforms. GenieConnect is a great example of this trend.

Genie is a comprehensive platform, which covers almost all aspects of services for an event.

Full cover of basic functions

GenieConncet provides basic functions, which are already widely used in many event mobile apps, like:

－     providing general information of the event

－     all-covered live interaction (social Q&A providing place for attendees to submit and vote questions they want answered polling, moderation, results screens on device and big screen,)

－     ordinary attendee-to-attendee interaction (like private 1:1 appointment etc.)

－     social media integration (curate an almost unlimited variety of content – event activity, industry news, user-generated discussion on event content and social media contributions)

Additional interesting functions

One of its interesting tools is the live event wall. It offers multi screen experience by taking all the information, which users put in the app, to make a highly configurable site. On this site, all information like up and coming sessions, sponsored messages and all generated postings and comments will be presented follow the user’s event content. In a word, the event wall is a reference for all attendees displaying relevant content and information about the event.

Moreover, GenieConnect works well in mapping. Apart from basic venues information like exhibition floors, exhibitors locations, map of sessions and facilities, GenieConnect offers more comprehensive functions. Users can self locate and find routines to their destinations. With color coding function, users can easily draw their map of sponsorship opportunities.

GenieConncet also provides custom branding while designing your events. There are various choices of layouts. Therefore, the look is unique and can be consistent with users’ corporate branding and messaging.

I think the biggest advantages for GenieConnect is that it is a powerful tools not only for event organizers, but also for attendees, exhibitors and sponsors. Additionally, it provides various platforms including desktop, native mobile apps (iOS, Android, BB10 and WindowsPhone), mobile web, tablets and onsite big screen. Combine these two advantages and its comprehensive functions, there seems no need for users to download more apps.

Acquisition by Lanyon

In addition, the acquisition by Lanyon makes GenieConnect equipped with many more tools such as registration, microsites and strategic meeting management.

In conclusion, since that event mobile apps are developing rapidly, an appropriate position is important. GenieConncet positions itself as targeting at experienced event professionals with large event portfolios and structured audience. The comprehensive functions of GenieConncet well matched its target customers. This is one big step forwards to success.

Resources:

http://www.eventmanagerblog.com/genieconnect-review