Friday, 16 March 2012


Sabre plans virtual credit card payments for hotels.


Nowadays, technological tools are constantly revolutionizing the tourism industry. For instance, Sabre, the famous global technology company, has decided to launch a new e-product to make payment systems easier both for professionals and customers. Indeed, Sabre has created “an automated payment system using virtual credit cards for hotel bookings.” Instead of keeping the credit card information in the customer’ profile, the system will create a virtual card at each booking. The objective of this new system is to provide more payment security for both clients and hoteliers and to increase professionals’ efficiency. Before launching the system “powered by Conferma” worldwide, the company will run some trials in several cities during the following weeks.

Besides, Sabre Travel Network launches a new airline operation: “Let the Market Fly”. The goal of this campaign is to enhance the travel industry and the relationships between the travel stakeholders. It is the opportunity for this company to point up its commitment by advocating and educating people regarding the relationships between buyers and sellers in the air marketplace. This action is all the more important as the air marketplace currently encounters significant issues such as increasing barriers to comparison shop, taxes and costs increase for both customers and airlines and finally prices increase.
Thanks to “Let the Market Fly”, Sabre wants to make people aware of the necessity to maintain the air marketplace as a fair competitive market. Today Internet is the opportunity to make this marketplace the most powerful one by maintaining this connection between sellers and buyers. Sabre also insists on the importance for this industry to remain transparent and easy to access. This action also points up to what extend technology enables actors to discuss and educate each others.
We invite you to consult the following link to further information about Sabre’s commitment and to take part in discussions or activities related to the topic.
Keywords: Sabre Holdings, Travel industry, Payment technology, Airlines, Competition, Transparency
Source: Travel Daily News. (March, 01, 2012). Sabre plans virtual credit card payments for hotels; Retrieved March, 12, 2012 from http://www.traveldailynews.com/pages/show_page/47999-Sabre-plans-virtual-credit-card-payments-for-hotels


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