Nowadays, Technologies’ demand and offer is
increasingly growing everyday. They are evolving fast. Changing everyday, it
improves human communication. It becomes an unavoidable useful tool that leads
to incredible experiences in all kind of industry, no exception with the event
sector. Indeed, this sector faces a real revolution thanks to new technologies.
In this article, five of them already developed or in process are described along
with their main assets.
-
Sixth sense Augmented
Reality, MIT
Augmented reality is an application
used on Smart phones or tablet. It is a vision of real-world environment whose
elements are augmented by computer-generated inputs (i.e. sound, video) in
live. Basically, it is a view of reality through a camera that is modified by a
system in real time. This technology allows the user to get information about
its surrounding area. IT combines visual and three dimensions with virtual
data. More and more companies are developing these applications in order to
provide information like maps, landmarks or people. Currently some researches
are developing a new AR application for the event industry that would permit to
interpret attendees, products, speakers or conferences subjects
instantaneously. In a long-term run, the idea is even to create versions like
heads-up displays built into eyeglasses.
-
PROM Audience
Measurement System, Samsung
The brand Samsung has developed a
technology that determines its audience gender, ethnicity and emotional
reactions to commercials displayed on an interactive screen thanks to camera
and facial recognition software. From there, the systems adapt the
advertisements based on the watchers reactions. This new technology if adapted
for event purposes could revolutionize the industry. For example, it could be
used for products demonstrations or to showcase the most relevant products
according to the audience physical reactions or their demographics.
-
Interactive V-OSK,
Kaon Interactive
Kaon Interactive has recently
developed a new technology named V-OSK. Used by sales and marketing teams in
order to present and demonstrate new products characteristics and advantages,
its purpose is to create high definition, three-dimensional product models. It
allows interaction between the user and a virtual product, process or solution.
In many cases, this new technology represents a revolution. Indeed, it allows
displaying products that would be too large or heavy and to examine them easily
in every angles without needing to transport it. It can be used for exhibition
(i.e motors in the automobile industry), in corporate lobbies, museums,
tradeshows, etc. It permits to make direct or indirect economies (less need of
floorspace, shipping, etc.)
-
RFID Solution,
AllianceTech
RFID stand for Radio-Frequency
Identification. It is used as a bar code or a magnetic strip on the back of
credit cards for example that permits to provide a unique identifier for the
given object. When scanned, it delivers all the identifying information stored.
In the case of Event industry it is used since few years to track if attendees
are sitting in breakout sessions or not for instance. However, the company
AllainceTech managed to developed the use of this technology even more. Indeed, organizers and their clients
can now have access to multiple information such as attendance, surveys, booth
and demonstration visits and durations, drive attendee networking, etc.
-
Hypersonic Sound
One well-known problem when
attending to events is extraneous sounds. Indeed, everyone who has once attend
events whether professional or leisure conferences, have experienced the
problem of noise pollution when listening to a speaker. This can be due to
product demonstration, attendees’ conversations, problems with the speakers,
booth theatre, layout of the room, echo, etc. In order to solve this problem, a
new technology has been developed. Indeed, it allows to deliver the sound
exactly to the ears of the specific attendee targeted. If the demonstration is
just aimed to be heard by certain attendees, people seating next to them won’t
be able to listen.
Sources:
Youtube videos:
Article: http://www.experientialmarketing20.com/2010/02/15/six-technologies-for-events-that-will-rock-your-world/
No comments:
Post a Comment