Friday, 2 March 2012

A huge evolution of car rental industry—the birth of RentMama


Do you ever have a trouble to looking for a car when you want to make a DIY trip? Do you ever spend several hours and it’s just for looking for a best price car rental? If you want to buy a flight ticket, you just look for the price in expedia.com, booking.com etc. If you just want to buy a enjoyable travel package, you just go to Thomas Cook. But did you ever thought that if you want to rent a car for leisure of business, where could you go to check? Here I want to introduce a inspiring news for you. Now, you could look for you car rental by the internet platform which is called RentMama.


RentMama
RentMama is a new platform found in UK which works for a global market. When you want to rent a car, you just choose your place/address where you want to start on the platform, and then it will show you all of the rental cars from small and medium sized companies in your 30 mile radius. Also, you could rank your car by price, rating, location, response time and even by exact model or car characteristics. The positive point is: you have no need to search plenty of information on Google.
By getting 10% bonus, RentMama signs contracts with some small and medium companies and cooperate with them.

By this platform, all the scattered information on the internet centralizes by one website. It offers a great convenience for those who want to plan their trip by themselves. Also, it’s engine for comparing price which is good news for those who are the budgeting travelers.
Actually, it’s a big breakthrough for the car rental industry. We could book our hotel, our voyage and our flight by some IT platforms. However, paying on the internet is still a problem especially when you launch a new platform on the internet. Maybe people they don’t dare to try as the trusty problem.

However, it comes to another problem. When you got information on the platform, you will not book it on the platform because you could get a better deal by calling the company directly. There, RentMama should have the absolutely power to get a best price which is the lowest in the companies. Otherwise, RentMama just is an information platform not a deal platform. For the future of RentMama, it could refer to the development of Expedia.com which is a very powerful platform now for the flight and hotel booking. What’s, as car rental is a part of travel industry, actually some powerful platform are running car rental search engine such as booking.com or SNCF. Looking to the original article, even though its SWOT analysis said that RentMama is a unique platform right now, it’s alternative by other booking engine in travel industry.

It’s a long way to go for RentMama at the moment. To identify its unique market is the best strategy when it face to the competitors.


Keyword: Car rental

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