Saturday, 10 March 2012

How new technology revolutionizes the MICE industry 2: BlackBerry to overcome the deficit?

A short follow- up to our last month´s blog about the usefulness of the iPad for the event industry...
Despite the crisis RIM (BlackBerry manufacturer) has been facing in the last year it came up with a new tablet computer- the BlackBerry PlayBook. It is the company´s equivalent to the iPad but offers some additional features which could make it a serious competitor for the iPad in the Event industry.
You can not only create and edit presentations on your PlayBook but you can also plug it in to a monitor and remote control it from your Blackberry phone. This allows you to add slides to the presentation directly from your phone. In the same way you can change the colour and the theme of the presentation… and everything within only a few minutes, but find out yourself:

BlackBerry also developed an innovative concept to share documents in meetings. The PlayBook is able to sense where other PlayBooks are in the room and makes it possible to share files between different PlayBooks. With the PlayBook paper hand-outs will be a thing of the past. Check it out:


Another feature that could be very useful to event planners is the PlayBook calendar. It gives users a very clear overview of their day. It shows them when they have a meeting and with whom. As event planners are usually quite busy people who meet a lot of other people they tend to forget what they once knew about these people. Therefore the BlackBerry PlayBook does not only show the contact details of the person you are meeting with but also links you to the person´s latest updates on twitter, LinkedIn and Facebook. Check it out:

As others have already blogged about the opportunities coming up with the Near Field communication (NFC) we only want to say that BlackBerry has already integrated several functions into their devices. You can for example hold your phone to a touch point or advert and it will link you directly to a website or a voucher for a free coffee. It could be used for conventions and exhibitions for example. RIM (Blackberry) is developing it further every day so it is worth keeping up with the news.
And here comes the best thing about it:
It is a lot cheaper than the iPhone. In our opinion iPads are more a fashion device that everyone wants and it probably offers more applications (including games etc.) than the Playbook, but for a business person or a company a Playbook can make more sense concerning both price and functionality. What is your opinion on that?
We think it´s worth signing up for a YouTube account and keeping an eye on the further development…



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