This following article “New technology brings added luxury to hotel stays” has been published on the AMEinfo.com, the ultimate Middle East business resource on October 21, 2010. This article talks about the new technologies that are rapidly developing and the usual implementation in hotels all over the world.
The quick development of Internet and its content represent a real threat for hotels but also an opportunity to provide new products and services to guests. Before people went to hotels and discovered the new advanced technologies such as TV, WIFI that they did not have at home yet but now it is the other way round and what is more the experience from hotel appears to be disappointed. However some hotels try to be the most updated they can in order to satisfy client comfort. Hotels started to implement a new service around the iPhone in order to guide clients, store their preferences and also geocalize. Moreover some hotels offer iPads in each room. This allows guests to access a multimedia video welcome and control such in-hotel experiences as ordering room service, making restaurant reservations, checking airline schedules, and printing boarding passes.
This article appears to be relevant for several reasons. It allows taking in consideration that technology is changing very quickly and some businesses such as hotels has to stay updated with these new evolutions in order to surprise customers about service, comfort and quality. However some hotels distinguish themselves by introducing technology that is commonly used such as the iPhone and they are doing very well.
This article is interesting but it will be very interesting to go deeper on this subject. It would allow having a better analysis on the link between new technologies and hotels. The idea of introducing the iPhone is a very good idea but some applications that does not already exist should be found by managers in order to improve and bring a new service and to satisfy customers.
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