Mujteba Naqvi, the founder of US-based social travel startup Bonvoy wrote an article on “How the travel agencies can make the most of Facebook Send”.
Celebrating its most successful year, the Facebook Like button has been incorporated through more than 2.5 million websites. Although email is still the largest and most personal social network, the Facebook Send button might just shatter that gap.
Facebook gives us the ability to click a button which helps in sharing contents with whomever we want on Facebook.
Mujteba Naqvi believes that the Facebook Send button has to be also adopted in travel industry, which will help in sharing hotel and trip information. For instance the review sites such as TripAdvisor or Yelp can integrate it so users and their friends can exchange information whilst tapering the field of choices or activity and tour websites like Viator and Trafalgar need the button so friends can discuss what they should do while on their trip. Moreover flash sales sites like Jetsetter or LivingSocial integrate it so that a user can send their deals to a friend with whom they wish to go on a trip, as well as airline, hotel, and car companies should implement this so loyal customers share directly from their sites.
As an entrepreneur in the social travel industry Mujteba Naqvi finds it overwhelming that Facebook validates what they have already been doing at Bonvoy.
Bonvoy is supporting groups of friends on cooperation around any topic, while they have been assisting travel collaboration and planning for groups of friends within Facebook as an app. They are expecting Facebook to continue to integrate, thus giving users the opportunity to be selective with their social graph. “It will be exciting to see how travel sites use the Send button, I can envision friends kicking off trip planning or estimating costs”, says Mujteba Naqvi.
He considers that the mission of most travel websites is to make travelers’ experiences better and he anticipates that the Send button will help in this development and will enjoy scores of success.
It has been explained how Facebook's Send application can be used for the travel sector, it's use divers and useful, it is still not explained how it can be implemented into the events sector and how it will impact it?
For the time being is hard to actually predict how the Send button will affect and influence the events environment, but one thing seems very clear. Facebook will make itself known to that sector shortly. What do you think?
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