This article is actually an interview with the technology director at Quadrig, Marc Budie, who exposes the driving force behind the current change in the hospitality sector (such as changes complex solutions & converged technologies) and how the company is working with hotels to meet these needs.
*”Quadriga Worldwide Ltd works with the world’s leading hotels to support their brand and help them to differentiate themselves from their competition, providing the hotel’s single answer to guest communications, delivered through integrated internet, network and IPTV technologies. Quadriga specialises in creating communications solutions for hotels and guests, delivered through the TV and guest laptops, providing guests with a gateway to a world of information and content”. (Wikipedia)
The technology needs of the hotel customers have evolved rapidly. Nowadays, many hotels require a certain level of technology that solves business problems and delivers a real business value. Today a growing trend appears among lots of structures: they wish to group their services over a single network. Indeed, their aim is to make business efficiencies by reducing cost and managing complexity through only one a single network.
In a loyalty and retention optimization, Hotels also want to provide at least the same level of quality technology that their guests have already experienced at home: a plethora of TV channels, high definition quality, substantial bandwidth…. As these kinds of requirements are huge for a hotel strategy, the importance of finding a good supplier in order to support the complex integration and merging of associated technologies is a true stake.
According to Quadriga, hoteliers prefer to look for “a single, long term partner to help them navigate increasingly complex technology and convergence challenges, ensuring that they can realise optimal return from their investment”. The director also explained that hotels want to benefit from the technology system in order to generate revenues, reduce costs, promote brand values and drive guest satisfaction.
This article is interesting because it focuses on customer satisfaction through technology service in the hospitality sector. We have seen through this interview that a lot of innovations exist and are provided in luxury or huge structures, such as the network of leading hotels. The reflection concerning what economic hotels have been doing or plan to implement for their technology service could be interesting to analyze and develop.
No comments:
Post a Comment