How to Make Your Event Rank higher on Google

The article retrieved from the website stated above, posted by Julius Solaris on April 25, 2011, “How to Make Your Event Rank Higher on Google” talks about the importance of using SEO (Search Engine Optimization) for your business nowadays, especially in the event industry. It is the authors goal to motivate a maximum of people active in the event industry to be active online and to posture their websites in Google search.

As we agree upon the author’s point of view and think that the visibility of an event website is highly important. In the article it says that selling tickets online is already the first step of doing e-commerce. In order to be successful in this business the website has to be well ranked in the search engine to be found easily by your customers. Here it is important that the website is built up correctly; you have to pay attention to the CMS (Content Management System) of the website. For good content management it is suggested to use solutions such as WordPress rather than Flash on websites. This is even more the case for SEO where a lot of Plugins will help optimizing the content of the website, as well as links and images for a better Google indexing.

Furthermore, to be well ranked on Google, it is essential to choose the right “keywords”. In order to know which keywords are the right ones, Julius Solaris suggests to do first of all careful brainstorming and then test the chosen words for their existence on the web. One good tool that will help a lot is “Google AdWord”, which will show you the number of hits on these keywords and the level of your competition hosting those keywords. The 3 Golden principles are: Be specific, avoid competition and analyze conversion rate.

In addition to the right keywords it is also primordial to have a right website structure. It will be very helpful to read the article of Joost de Valk, available on http://yoast.com/site-structure-seo/ where he explains how to built a clear structure of your website. Once designed the structure of the website, a sitemap needs to be generated and submitted to Google. For this you will have to register with Google Webmaster Tools and update your sitemap. WordPress will here again be helpful as a Plugin performing automatically the process.

Moreover, social media can be a tool to improve the visibility of your website and/or your event. Indeed, they can drive traffic directly to the website as well as enable sharing between members and their friends and rise therefore the number of viewers. Google allow blog's contents to be received as "organic research" which allows users to click directly on it. In addition, blogs, which are added to social media, offer the possibility to upload several different contents such as video, movies, pictures, abstracts etc. Furthermore, given the importance of YouTube, event professionals have to pay attention to be correctly referenced on YouTube and Google video tools in order to be ranked at the top and more easily found on the web. For the particular event industry, video can offer the chance to spread up videos and live streaming in order to reach as many people as possible.

To conclude, the optimization of a website has to go through a particular process:

- Study of the keywords

- Structure of the website

- Using multiple tools (videos, blogs)

- Social media communication and happenings

- BE PROACTIVE with Google analytics

The author ends the article by a quotation of Vince Lombardi that illuminates the purpose to be ranked on top of Google search " The price of success is hard work, dedication to the job at hand, and the determination that whether we win or lose, we have applied the best of ourselves to the task at hand."