Wedding buzz

This time we decided to change the topic from serious meetings and conferences to less serious and more romantic event – wedding. And not just any wedding but exclusive and recently most discussed wedding of William and Kate. This girl is demn lucky to become a princess, and even both of us are a bit jealous, the topic of this post is different. We found a lovely article about the buzz in social media that this even has generated.

Special statistics agency Webtrend calculated the number of posts that were related to this wedding and the hard figures showed that this event is more discussed than earthquake in Japan and situation in Egypt. If you think that only English people are buzzing about royal family you should check this out, 65% of posts are coming from US and only 20% from UK. Well, probably these figures did not take into account the population of the countries and internet penetration, and it will be interesting to see them in proportional weight. Another very interesting statistics concerned what type of social media was used and we can see that Twitter is leading (911 000 tweets), followed by Facebook (217 000 status updates) and blogs (145 000 blog posts plus ours).

We can see that these types of events are very important in hospitality industry as thousands of people are coming to UK to see the wedding with their own eyes and become part of this historic event. This bring economic value to the city of London in terms of hotel nights, flights, restaurant bills, but also a lot of people are buying souvenirs to make this day memorable for them. Social media buzz just preheat interest towards such events. Even though event organizers and local tourism industry players are not the initiators of the internet buzz, they are the ones that highly profit from it. So this becomes another very illustrative example of social media importance in event and hospitality.