The psychological scope of social media for events

The event manager blog is a reference for event professionals on such topics as Event Technology Trends, Innovative Event Concepts and Social Media applied to the Event Industry. We chose an article about the psychology behind social media for event. We are all connected in our personal as well as professional lives. Social media are essential in our private life, it is only logical that it becomes so in our professional ones too. So one future event planner may ask why we are all so found of social media.

Source: www.upandundergroup.com/2014/03/maslow-pyramid/

 

 Human are quintessentially different from animals by their compelling need to compete and connect to one another. In order to do so, our brains are like computers monitoring social signals and intelligence to keep track of where one stands compared to others.

 

In a professional event context, this desire to connect, be heard and to contribute does not disappear, all the opposite actually. One future attendee will wonder about “who do I already know is attending?”, “who else and who do I want to meet? How?”. Those can be answered by a proper use of social media: once registered they can see who is attending and try to first connect through it. This might lead to avoid the awkwardness that can happen on first encounters.

Social media is a fast way of communication with hundreds of people at once. One might remember more about one single handshake than a whole conversation online. We also have to care for the value exchange through it.

Source : www.freedigitalphotos.net

The article also reminds us that social media is only one way to communicate, there are others. Event planner should take it into account by adapting their hosting, marketing and planning of events without underestimating face-to-face meetings and handwritten messages for ones.

 In our opinion, this article is an interesting first source of information about social media. It introduces the topic through a usually forgotten scope: its psychological aspect. It gives hints of the reasons we spend so many hours scrolling social media websites or apps. Doing so, the article suggests a panel of opportunities in using effectively the social media tool when organising an event.

But the reader remains unsatisfied after this article, we would appreciate to deepen the subject and learn more about it. Even though the arguments in the article are relevant, it only skimmed over the subject.

Source:

http://www.eventmanagerblog.com/social-attendee