Near Field Communication (NFC) is a growing technology
that allows smartphones, tablets and similar gadgets to connect via a radio
connection. Only few companies are using NFC today. But more and more are
recognizing the huge potential of NFC and start investing in that technology.
The main
advantages could be:
Higher engagement level of
attendees
With the help of NFC, event organizers can make
their events much more interactive. Terminals with NFC readers could encourage
attendees to take a picture and automatically share it on social networks, for
example.
Easy entry management and access
control
There are already some innovative ways, such as
Apple’s Passbook, to offer ticket buyers an easy way to enter an event.
Check-ins
Attendees could easily check on screens or in a
mobile event app, which keynote presentation or workshop still has available
space. This would enhance the event experience significantly.
Mobile Payment
Event organizers can use mobile payment to make
it extremely simple and convenient for attendees to buy food, merchandise or
other products with a simple tap on an NFC reader.
Networking
Especially at business events, trade fairs and
conferences, networking is a very important activity for attendees. A lot of
business cards are being exchanged and some might get lost. With NFC
technology, this whole process can be handled digitally.
NFC
technology can increase attendees’ enjoyment of events while making organizers’
jobs easier. NFC is quickly becoming the future of event hosting, expanding
capabilities, driving interaction and capturing attendee data in a way that
marketers and planners have only dreamed of in the past.
Here's an example of how NFC System could be used in events.
Sources:
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