What does it mean and why do the most famous
companies follow this trend?
Photo source:
Firstly, let’s try to understand why this strange word has currently
created a great deal of buzz all over the world. Uber is an app-based transportation network and taxi company which today operates in
many countries. Tourism and travel companies are looking for more innovative
ways to engage with their customers via this mobile platform. United Airlines
was the first company who has featured Uber on its mobile apps. Today
TripAdvisor, OpenTable, Starbucks, Hyatt Hotels & Resorts are also following
suit and using Uber as a part of the service offered.
The video below demonstrates how to use Uber properly!
Secondly, let’s have a look how companies can profit by
"Uberification".
As an example, Trip Advisor makes
planning customers’ future travel much easier by means of the app: they simply
go on Trip Advisor, plan their trip and the app finds a vehicle in the
country-destination.
Hyatt Hotels also proposes to its guests to go on the hotel app to book their transportation
directly via Uber. It allows client less hazardous way to get an estimated
price for transportation during the travel than using traditional methods of taxi.
United Airlines has also established a commercial partnership with Uber by offering a
reward (miles program) if they use the app. This is a win-win situation to both
Uber and United Airlines companies: they get a lot of customer who are
attracted by the reward offered and who are willing to travel more.
As its common knowledge, every medal has two sides and in this case
there are also some difficulties that Uber has encountered. As an example, French
taxi can see this app as an unfair competitor as the Uber drivers are not
professionals and they do not have to pay for a driving license. This fact
challenges the taxi industry regulations in
some countries where the app is very well used.
Despite these legislative issues it has been argued that Uber represents a
legitimate example of consumer choice and the app continues to expand. Indeed, Uber is planning
to diversify its products by having a greater exposure on the market: company
would like to launch a grocery delivery service. The grocery would have a
competitive price and would be delivered for free directly to YOUR door.
“Valuable niche of the
travel industry”!
This is the real future
of the Uber as hotels and airlines can propose this extra service to the
clients.
If you want to stay informed and to be ALWAYS aware of the digital tourism trends, this link is for you and only for you https://www.facebook.com/DigitalTourismThinkTank
More information you can find here http://thinkdigital.travel/opinion/raft-of-huge-travel-companies-sign-up-to-innovative-uber-app/
And of course you can always contact us:
Fanny fanny.picarle@skema.edu & Anastassiya anastassiya.shikhovtseva@skema.edu
And remember:
Lei Jun
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