--- Add extra dimension to your event experience
Compare nowadays events with those in the old age, one of the
biggest differences is the technology that used for the event. Nowadays events
are more likely prefer to provide a memorable experience to all the
participants, which can be realize by the use of new technology. Numerous
high-tech products keep jumping into people’s eyes, one technique is
particularly eye-catching -- the projection mapping.
Projection mapping, also called video mapping or spatial augmented
reality, is a projection technology that uses various complex objects such as
building surface as the background of video projection. It achieves a vivid
audio-visual effect, sometimes even 3D and 4D narrative. This ground breaking
and usually large-scaled A/V technique has much potential in branding,
advertising, and leaving an indelible experience. Artists and advertisers have
already taken advantage of this new technique to create the wow effect in shows
and celebrations.
A projection mapping was created for the Prague’s famous
Astronomical Clock when it turned 600 years. To celebrate this great day, the
projection mapping showed a vivid animation that consisted of the defining
moments in Prague’s history. It was a marvellous design for it had combined the
medieval architecture and modern technology together perfectly. Audience was
amazed by the fantastic spectacle. It was a feast for eyes and made the
audience immersed.
The Light Harvest of the Manhattan Bridge was another great
example of projection mapping. The theme was mostly embodied in lines which
showed the heavily rusticated facade of the bridge. The whole projection
mapping mostly took place in the tunnels underneath the bridge. It shined in
the curved ceiling. The tunnel became animated. Audience felt like being part
of the projection mapping.
Besides, there is projection mapping not immense but charming and
more practical in event practice. There was a music video that used projection
mapping to create a virtual world. Just by using two blank walls with a
treadmill, the nifty projection showed its creativity. This simple music video
gives an idea to event design for how to interact with audience and to involve
the attendees.
Using those cases above as references, we can see a promising
future of the projection mapping to help event planners achieving their goals.
It is always interesting and attracting to offer such kind of A/V experience
during an event. Giving it meaningful contents, projection mapping can be used
in product launch, incentive project, educational event, gala dinner, etc.
People are always pleased to see lively and novel things, which exactly what
the projection mapping presents to life. Once the participants’ eyes are caught
by the projection video displayed in the event, they will be delighted, and
they are very much possible to record, then share the video to others, also
talk about it with their friends and families. In such way, the event is making
the viral advertising and brand marketing with the help and interaction of
their customers.
Sources:
http://www.creativebloq.com/video/projection-mapping-912849
http://en.wikipedia.org/wiki/Projection_mapping
http://www.driveproductions.co.uk/4d-projection-mapping/
http://www.creativebloq.com/video/projection-mapping-912849
http://en.wikipedia.org/wiki/Projection_mapping
http://www.driveproductions.co.uk/4d-projection-mapping/
Pictures:
http://io9.com/5870571/watch-manhattan-bridge-transform-into-a-dreamscape-of-light-and-shadow
http://design.style4.info/tag/projection-mapping/
http://design.style4.info/tag/projection-mapping/
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