Conversation that matter
Did you ever have the same experience that
before going to the concert, you are excited to see what is going to happen at
concerts or sharing and interacting with those who aren’t at the concert with
live-streaming?
Smirnoff Ice Nikki Beach concert which was
held in Miami had created a lots buzz before the event. By participating in pop
quizzes on Twitter and by checking in on Foursquare to mention Smirnoff Ice, or
uploading videos to Smirnoff Ice’s YouTube Channel or Facebook page, fans had
the chances to win VIP entry and passes to an after party event. In less than three weeks, “Samir” gained more
than 100 fans for the upcoming concert. During the concert, guests even sported
temporary tattoo barcodes, which enabled guests to share the concert experience
with other Smirnoff drinkers who weren’t at the party.
Even though it seems like an incredible tool, social media
are not magical; if customers don't think twitter is cool for example then they
won’t use it, and promoting you event on Twitter would be useless. Event
planners have to know how to use social media, but they also have to know how
to “make it cool”, how to educate people to “leverage it”, says Stephanie
Marcus in her article; teach them how to use this social media, show them the
infinite possibilities it offers. Possibilities and benefits also, not only for
the event planner or the person who wishes to hold an event, but also for the
participants (networking).
This holistic approach by using social media brought brand
to life through experiences that are interactive, social and generate buzz.
Recently, we talk a lot about technology and social media.
But we cannot forget that this is a world where people naturally congregate
because we want to be together, where we enjoy the age-old process of good
conversation, where we’re not afraid to talk about things that matter most to
us. And a world where we learn that the
wisdom we need to solve our problems is available when we talk together. So
that’s why we need to understand what social media mean for us.
People are not interested in the basic use of social media
anymore, i.e. sharing photos, status, sending instant messages, etc. all social
media do that. They want more; they want relevant, engaging and clever content.
It is the role of event planner to use social platforms in a creative way that
will bring material to the users. Give them objectives and allow them to see
the results of their participation. Enable the users to connect with each
others. When we talk about users, there are not only the attendees of the
event, but they are also people who could not come and who are “following” the
event through a social medium. This type of users “did not exist” before the
revolution of social media. Now they are an integral part of the event; and if
you think about it carefully, they also can promote your event, and may have a
lot of influence.
The
goal of social media is to engage attendees in conversation before, during and
after the event. It’s an innovative approach that integrates social media
throughout the entire process. Social media is not just a tool to promote the
event, but also making social media as a part of the event and conversation. We believe that the social power is to make
the event alive. Social media are so much more than sharing your mood and
photos with your “friends”. It’s a tool
to build strong relationship with your customers, your partners, the attendees,
all your stakeholders. It enables you to measure the impact of an event during
its entire process, “to take the temperature” as Laura Parkinson says in the
article.
Social media is not even for events, but also for event
planner as well. Some event planner also has their personal blog to chat with
their clients, audients or peers. By updating photos, videos of the event that
you organize should be a good way to show that you are the right person to plan
your client’s event.
Key words: Social media, event design, engagement, event planner
Source:
http://mashable.com/2010/10/04/event-planning-social-media/
France, Miki
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