Your New Year’s Resolution: Know Your Snap-Face-Insta-Tweets!
gongting WANG&xianqing DONG
Summary of the article:
In the starting of the article, the author indicates that the article is aimed to help event organizers to become social media master. The author said that Social media marketing is more than just post some information about event on different kind of social media platform, like Facebook, twitter, Instagram etc.
Having enough understanding for different social media platform is very first thing to do as an event marketer, which need to clearly know about where they audience is most active.
The author introduced features for each social media platform to help marketers have a deeper cognition.
-Facebook: numerous users and solid engagement tools like Facebook live.
-Twitter: best customer service and onsite management tool.
-Linkedin: best platform for showing though leadership and good channel to share educational session slides.
-Pinterest: great tool for visually planning the event.
-Snapchat: generally younger user than the other platform
In order to motivate social media users to participate, discuss the event, event marketers can organize contests with prizes or incentives. What is more, using hashtag is a good way to advertise the event, but when doing so, factors like specificity, particularity as well as simplicity must be taken into account.
Our thoughts:
Although people in Mainland China cannot get access to mainstream social media in outside China like Facebook, twitter, etc., we do have our own social media platforms, two of which are Wechat and Weibo. I will compare some major differences on social media marketing between mainland China and outside China.
-Forward post to win a prize. This idea is very popular among weibo users and I did not see this happened much on twitter. With the encouragement from winning prizes, which are usually cash, hand phone etc., the users go crazy about forwarding the post even the original post has nothing to do with them because forwarding post cost them nothing but a chance to get free items/cash.
-Hashtags: as a web user, I don’t see hashtags on weibo much, but I notice that hashtags are quite popular on Instagram and twitter.
-Multi-function public account on WeChat: thanks to the WeChat pay, WeChat users can book the tickets, place the orders, get information and have more functions from public account, which is managed by relating company.
References:
Labels:
Social media platform, event marketing, hashtag,
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