Written by LI Kaixian and WANG Yutong
(Source of pictures: https://play.google.com/store/apps/details?id=com.cloudsimapp.vtl)
The launch of the new mobile application ‘Cloud SIM’ create a blockbuster in the travel market. Users now can run and manage maximum 5 telephone numbers on their smartphone. The development of this app is based on the technology VoIP and a local access option, which enables calls to be made through a local number instead of consuming data.
‘Cloud SIM’ can bring travelers a series of benefits, especially for business travelers. First, this app allows users to originate and receive phone calls and messages when they are taking a plane, which brings much more fun for them during the long journey on flights. At the same time, users can download this app on their iPad or tablet in order to enjoy the same service. Secondly, for those businessmen who have to make business calls during their holiday, this app enables them to call without bringing extra phones on vacation. What’s more, compared to calling rates out of UK, the app users enjoy a more profitable price (only 1p per minute) when whey call UK numbers from abroad. Business travelers can save a lot from avoiding a sky-high phone bill after they go back.
The target market of ‘Cloud SIM’ is those people who travel a lot for business. It provides this group of people with less phone call cost and more convenience. By capturing the value this app, companies in tourism industries can provide better service for travelers. Taking airlines companies as an example, Emirates provide customers with in-flight WiFi, which enables Cloud SIM users to call and send messages in flights at 35,000 feet high.
On the other hand, according to the prediction of the tourism trends in 2017 by Theodore Koumelis, new technology will help increase travel product sales in the world. Recently, this new application is exploring the availabilities and possibilities in the tourism industry by working with travel agencies. This app provides travelers a holiday package which solves all smartphone problems during holidays at once. Besides, for those people who worry about missing important business calls during their flight will be the main consumers in this kind of travel product. Moreover, the launch of the app will stimulate the tourism industry to create a new travel product market in the tourism industry in 2017.
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