Travel Technology Europe

Technology underpins all modern travel businesses, which must seek to constantly innovate and keep pace with customer expectations. That's why the Travel Technology Europe event is a must visit for anyone interested in how the travel sector is developing and who wants to stay up to date with the latest technology trends.

From back office and reservations systems to the latest in social media apps and and website analytics, find out how the right technology can help you develop your business strategy and increase your competitive advantage.

Visitors to Europe's premier travel technology event come from right across the travel and tourism sector ranging from tour operators, travel agents and and online travel providers to representatives from hotel chains, destination management companies, cruise companies and airlines.

Originally launched as a UK-centric show, the even was re-branded Travel Technology Europe last year to reflect the growing interest of Europe-based organizations. The UK is seen as a leader in European Travel industry trough technology, so TTE 2011 welcomes many exhibitors and visitors from overseas.

CloudWorks, one of the sponsors of the editions, have developed an App in advance for the show. Users will be able to search and view exhibitors listings and access a floor plan, detailing stand numbers, technology categories and also add reminders for specific business seminars and presentations.

The TTE Cloudworks App is available for free download to the App Store.

One of the other sponsors, KoKo, is providing "Travel Frenzy" to play and share with the potential visitors, promoting the viral games as a new tool for improving brand awarness. The viral games often receive many millions of hits and they offer a great way of driving traffic to the websites, capturing user data and engaging millions with the brand.

Cloud computing is another "hot trend" in the hospitality industry and it is featured by many providers at TTE as a efficient tool of reducing costs, while listening to the customers and building trust.

All this and much more at TTE Europe, from 8 to 9th of February in London at Earls Court.