The Social Media Revolution

As part of generation Y, we love images. How could we not? We grew up with the television! Nowadays, our thirst for images can be sustained thanks to Internet and cable TV.

We embrace learning with videos, and that’s why we decided to browse Youtube in search of a fun video to share with you. We fell across this montage posted by Socialnomics 09 in association with the HULT International Business School! ( http://www.youtube.com/watch?v=lFZ0z5Fm-Ng )

This video montage will keep you on the edge of your seat, thanks to the music, and makes learning fun and exciting with its amusing facts! Did you know that social media overtook pornography as the number one activity on the web? Or that 96% of generation Y has joined a social network?

Indeed, they are amusing facts, but they also empower you with useful knowledge. Why spend millions on television advertising when the positive Return on Investment is lower than 18%?

This video tries to teach sceptics that the future will not be done without social media and that if you are running a business, then you can no longer avoid the obvious: You need to be on social media. This statement may sound evident to you, reader of this blog. But many companies are still not up-to-date. As part of a project we are analysing the internet visibility of the city of Cannes in France. They are nowhere to be seen on Facebook, Twitter and haven’t even posted a promotional video on Youtube!

Internet, smartphones, applications, and social media are growing fast, and if you haven’t caught the train, then this video may make you start running!

Karen Powell and Tiphaine Boucher