An application that simplifies

A high profile, numerous and complicated event is always a hassle for both attendees and the event planner. The amount of work going into the planning is overwhelming, things need to be double, triple checked, while at the same time answering to the millions of questions and requests coming from both the attendees and the suppliers. This is a glimpse into a planner's chaotic life,where everything is timed and coordinated, never with a minute to spare.

Now, this month, a company has finally decided to come up with a product that seems to be useful to both parties. A new application will be able, in the future, to satisfy the attendees need for information while giving support to the planner and the ability to multi task even more. OneClick, the mobile division of the Destination Media Group, along with Passkey, the industry's leading provider of online group reservation technology, have teamed up to create the first turnkey mobile application for event, destinations and planners. This invention should enable the planner to create a customised mobile site with valuable content that can be accessed by attendees, exhibitors and clients.

Imagine a conference where you would be able, just with a click of a button to see the agenda of the conference, or even better, find the a specific restaurant. Would save you a lot of time and paper.

The new platform is compatible with Apple's, Android's and BlackBerry's operating systems and EventSphere, a company specialised in housing and meetings fulfilment, will be the first to launch this "gadget" to the event industry.

The event industry is developing at a fast pace, always being in need technology to support it ,innovation being a vital component. So far, most of the innovations brought to the sector have been primarily focused on the attendee and less so on the planner itself. This little application will be, for starters environmentally friendly. Nowadays everyone from the 10 year old child to the 80 year old retired guy across the street, have in their possession a smartphone. This application would allow attendees to access information on their phones, and in doing so minimise the paper trail that such an event generates. This new application might represent the birth of the new green way to run a conference.

Another positive outcome of this application would be the planner's state of mind. It has been once said that the attendee, once present at a conference or meeting, regresses to the state of a child, seeing the planner as its "parent". Having all the information ready to access at any time, would mean that the planner would not be bother with such questions as "Do you know where I could get a hamburger?", minimising the stress level.

It seems that this application does not carry any negative aspects to it and will be more then beneficiary to the planner and the event industry. In case we have omitted something or disagree, feel free to comment.