Friday, 6 April 2012


New Entertainment Solution Offers World-Class Content

Row 44 now offers in-flight video-on- demand for any airline worldwide.
The world’s leading In-Flight Broadband Entertainment Platform’s provider-Row44,Inc., declared a new wireless video-on-demand(VoD)service that allows any commercial airline in the world no matter that whether its planes are equipped with broadband system, to offer passengers an extensive library of on-demand movies, television episodes, and bookable destination services through passengers’ Wi-Fi enabled devices- smart phones, laptops, tablets. In addition, this service is just one of the products of Row 44’s In-Flight Broadband Entertainment Platform which will be scaled up in the future that means this service will operate more quickly and cost- effectively with the direct connection to other broadband service.
The company fully used their relationships with major Hollywood studios and professional sports leagues to deliver on-demand movies, TV shows and sports content to passengers during their flights. Concerning to the airlines, they can choose Row 44’s extensive library of content which updated frequently by Wi-Fi to meet passengers demand via clients’ smart phones, tablets, laptops and other Wi-Fi enabled devices. Besides, airlines could also use Row 44’s VoD service to offer real-time inventory for bookable destination service- music concerts, theatre tickets, sporting events, ground transportation, etc which is applicable in more than 140 cities around the world.
This creative function of airline offers a novel entertainment experience to the passengers in the flight time, especially to the long-distance travelers. It will make the boring and tough journey to be a nice trip. Concerning to the airline company, as the aircraft which do not equipped with broadband system can also use this service to provide a tailored service for the customers and it also could cut off the cost for the airline companies. In our opinion that this new service could use via passengers’ own smart phones and laptops that means airlines save amount of money without charging for the cost, weight, and installation time of adding legacy in-flight entertainment hardware such as seatback screens, headset. It represent this service is not only good for passengers but also the airline companies. Without any doubt, this service will overwhelm in the aircraft.

Row 44, Inc. provides the world's leading in-flight broadband entertainment platform for commercial airlines. The company's flying Wi-Fi hotspot — which delivers the world's fastest aviation broadband speeds to passengers — provides airlines with an unmatched selection of revenue-generating and experience-enhancing entertainment, shopping and destination services. The company is partnering with airlines around the world, including world-renowned Southwest Airlines and 2009 Market Leadership Award recipient Norwegian Air Shuttle, to deliver a series of truly remarkable products to improve the commercial flying experience. (Source: www.row44.com.)

Keywords:in-flight broadband entertainment, Wi-Fi, commercial airlines

Reference
Robbie Hyman. (2012, 3, 28). Row 44 Now Offers In-Flight Video-on-Demand for Any Airline Worldwide. Retrieved 4 3, 2012, from row44: http://row44.com/news-post/row-44-now-offers-in-flight-video-on-demand-for-any-airline-worldwide/





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