Starwood guests
unlock hotel rooms with Apple Watch app
Starwood Hotels
& Resorts Worldwide has launched an app for the
Apple Watch that enables wearers to tap their device to unlock hotel room doors
via Bluetooth. The SPG (Starwood Preferred Guest) app incorporates the SPG Keyless door entry system, which has been available for iPhones and Android
devices since November 2014.
Combining high-tech and
high-touch, the SPG app for Apple Watch is designed to anticipate and respond
to the in-the-moment needs of guests from mobile check in, to opening their
guest room door, to providing hotel’s information, room number, confirmation
number, and directions and SPG account information with just a glance of
the wrist, which can gives guests a new experience in accommodation with much
convenient.
A tap of the finger gives
instant access to in-the-moment features including:
·
Destination information: Guests
receive the hotel address and directions in both the default and the local
language upon arrival in their destination city. Throughout a guest’s stay, the
app shares transportation options including estimated costs.
·
Easy Check-in: Reservation
details and confirmation number are front and center, ensuring a smooth
check-in.
·
Unlock the Stay: After
registering for SPG Keyless, the Apple Watch will automatically send guests
their room number and will function as their hotel room key at any SPG Keyless
enabled Starwood hotel allowing guests to bypass the front desk.
·
Reminder: The app will display
the hotel name, photo, and stay dates for up to four upcoming Starwood stays.
·
Personal information: Members
can access their SPG account information, receive alerts about newly posted
Starpoints, and get congratulated when they graduate to elevated statuses
·
Languages: Currently
available in English, the SPG App for Apple Watch will feature Chinese,
Japanese, and Spanish.
Currently available in more than 100 Aloft,
Element and W hotels, SPG Keyless is rapidly rolling out and will soon be
available on 30,000 doors in 150 hotels around the globe.
From our point of view, we think that the incentive of Starwood is good since it can be
entertaining for the guests to have an access to new content and have a new
experience of accommodation to attract the curious one which may also promote
the hotel. However, the number of guest who has apple watch is limited so not
every guest of Starwood can benefice this technique. Besides the issues rose
above, we think that Starwood should engage in more developing and innovative
technologies through smartphones which can have more beneficiary and make the
service more convenient.
Source:
http://www.nfcworld.com/2015/04/28/335007/starwood-guests-unlock-hotel-rooms-with-apple-watch-app/
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