Monday 25 January 2016

Good Morning Planet: Be your own travel agent !

In the last few years, travelers turned more and more towards the Internet to plan and book their travels. In fact, search engines are the first tools they use during the travel decisions making process. Consequently, travel companies need to adapt the way they reach customers.        
That led us to the brand new website: Good Morning Planet, launched by the French start up Aktivkonnect in 2016.


Good Morning Planet Website Source: www.goodmorningplanet.com

The concept is simple, created by a team of 5 people, the website is a tool allowing travellers to create their own adventure for free. 
They can choose their destinations, hotels, transport and print out their guide at the end of the process. The website has, for now, only two destinations available: Mexico and India. However, they work on new ones such as: Thailand, Croatia and Morocco. (Trip85.com)         
The search engine specific to Good Morning Planet allows travelers to receive advices depending on their own tastes. It is more than just a website it is a brand new experience for the travelers who can now take part to each step of their travel.

Moreover, another aspect of this website is that it is planned to be used as a participative platform. Indeed, it is possible for any users to leave comments, advices and ideas on each destination for future travellers.
According to the co-founder Michaël Gouin: “ Nous sommes en train de créer des partenariats avec des blogueurs. Ils seront experts d'une destination et mettront à disposition, articles, bons plans, photo, avis et astuces. ”  Meaning that skilled travelers who are used to write about their trips on the Internet through their blogs will be working closely with the company and share their experiences. (tourmag.com)
They also intend to launch their smartphone app in the next few months to complete the experience and be always closer to their consumers.

In their press release they explained that “The Good Morning Planet project, on which this team has been working for 3 years, gained numerous supports: laureate of the CNACETI 2013 (contest for technological innovation, by the Ministry for Research), laureate of a regional grant, two times laureate of the PULPE prize, incubated by Étincel, ICM and ARI.”
In 2016 they have participated, as the French representative, to the Las Vegas Consumer Electronic Show, which was held from the 6th of January to the 9th of January. This is the most famous convention to which a start-up need to participate to present its innovations to the world.

We can easily say that this company has a great potential, in the actual situation where people tend to prefer getting organized by themselves and looking for peer reviews for inspiration. Good Morning Planet reunites all these aspects of the new ways of travelling and might very well be the future of travel organization.



Lucile Besson
Léa Maret


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