Tuesday 20 January 2015

Technology Trend in Events - Drone

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Imagine a little mobile photographer flying over events, taking pictures and making videos, even live-streaming events. As technology advanced, we have a new choice in choosing photographers in events - Drone.


Drone, as a battery-operated and GPS-equipped “Unmanned Aerial Vehicle” (UAVs), is getting more and more popular nowadays. They are aerial vehicles which come in wide varieties of sizes, shapes and functions, which are controlled either by remote or control systems from the ground and able to fly stably as high as 3000m above sea level within a wide range of temperature.

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There are plenty of great UAV applications areas for drones:
Videography/Photography
Real Estate (Commercial and Residential)
Marketing
Disaster Response
City/Government
Education
Environment & Climate
Insurance
Aviation
Meteorology
Tourism
Engineering
Inspections
Utilities
Mining/Oil&Gas
Mapping
Construction/Pre-construction
Maritime
Miscellaneous


                                                                                                           Video source

As the video above shows, the applications in videography/photography and marketing are of significant importance for the event industry. For outdoor event as sports, they're using drones to give a stunning aerial footage at a much lower price than it would normally cost by using a helicopter. For indoor events, drones can give a unique perspective to the viewers. Event planners can use drones to get a bird’s-eye view. Event venues and planners can also use drones to make high-quality photos and videos for attracting their target clients. Besides, drones provide the possibility to live-stream events with panorama and without blind spots. Furthermore, surprisingly, drones can also be the waiters/waitress for events. The OppiKoppi music festival in South Africa offered the guests to order cold beers via a smartphone app, and the drones would identify guests’ GPS coordinates and make the delivery by dropping off a parachute with the orders.  


The trend of using hi-tech devices in events is inevitable. But in U.S, there are safety concerns about using drone. More and more often, large commercial airliners are using drones flying through the sky, sometimes undetected by the human eye, and often invisible from the cockpit of a large airplane. The Federal Aviation Administration (FAA) is working to educate people about the dangers of flying drones that high, since enforcement of the small unmanned aerial vehicles can be difficult. In 2012, the FAA set a September 2015 deadline to lay out a concrete list of rules and regulations for flying commercial drones.

Qinghua LU & Mei-Chen CHEN


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