Tuesday 20 January 2015

How technology in tourism is taking travel to the next level


Information technology has become an important feature in the world of travel. Indeed, more and more people spend a lot of time online in the vacation-planning process and during the actual trip. Focusing on the Trend Hunter’s article helps us to understand the way of how technology and tourism are interlaced nowadays and what is the “Next level” of tech-related innovations in travel?
An average traveler visits different websites prior to the booking process in order to have maximum information and checks on mobile device the hotels or flights status.
Along that trend, brands are taking advantage of this fact by proposing tech-related travel innovations from the booking process to the actual travel. According to the Trend Hunter, “PRO trends such as Tour-ovation and Virtual Globetrotting” highlights that technology allows travel application “to act like tour guides”.
Source: http://www.trendreports.com/article/technology-in-tourism
There is an example about a hotel in New York (Soho) where customers are provided with tablets in each room and can use it to order meals, plan their on-site travel (activities, transportation), etc. Another new app called Roadside America “helps travelers to uncover hidden gems” and many attractions during their road trips. Some other apps facilitate the process of taking amazing photos during the travel.
These apps are created to help, inform and engage customer before and during their travel and reinforce the word “experience”.
Most popular innovations of the tourism and technology world are presented in Travel and Technology Trend Reports. You can uncover them in order not to get lost in the today’s evolving travel and technological revolution. It will help you to use the benefits of the latest technology in different industries: from cruises and hotels to tech and electronics.            
Reports present each PRO Trend on its own slide with relevant articles, videos and images. Here are some examples:

Travel Tech
Digital gadgets replace the need for human tour guides
Holographic Reality
Projected images bring an otherworldly experience that 3D can't
Source: http://www.trendreports.com/Travel-Trend-Report
Source: http://www.trendreports.com/Technology-Trend-Report

We would also like to mention that Hunter’s team can create an individual ongoing and data-driven research which can reveal for you and your business new opportunities, present better decisions and shape your own competitive strategy.
Since the technological revolution has changed dramatically the market conditions for tourism industry, this article seems to us relevant to the case. Trend Hunter’s reports inform us about the latest technology in the context of internet travel applications. It is interesting to know how these apps can help a traveler to plan and organize a trip (app acting like a guide) and how the latest innovations will influence the tourism industry structure. There is still an open question of the day whether to know if ICTs will take the place of TA, OTA and TO in the next few years.


Fanny Picarle & Anastassiya Shikhovtseva

Sources:
http://www.trendreports.com/article/technology-in-tourism


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