Today, technology is everywhere, even in the
sky !
A new online tool has been launched by the airline
company British Airways: « My Flightpath ». The company wanted to create a new tool,
which will offer fun and interactivity to its customers.
This new application will allow passengers to make their personal blog about their own travels. The condition is to be a member of the
British Airways Executive Club. But the good news is that each passenger can become
a member of this club without extra charge, only by booking flights with this
company.
Principle:
This website will be presented as a timeline (like
the famous social network Facebook) with the various data presented through
charts and graphs.
On this page, passengers will record all their
flights and the different destinations they went to and visited; which at the
end will allow them to enjoy their personal travel map. It will be like a private
logbook. Furthermore, they will also be able to check the number of miles they
collected being member of British Airways Executive Club.
Furthermore, another function will be available on
this website: “My Passport”. Through this platform, British Airlines will offer
stamps to its customers, according to the number of miles obtained at each
flight by them.
In order to create interactivity and favour
networking, passengers will also have the possibility to share information and
opinion on different social networks such as Twitter and Facebook.
The objective of this
online tool is to give the opportunity to all passengers to enjoy their flights
and follow their travels, but also to make the flight attractive and encourage
people to continue to travel with this company.
Testimony of the
director of customer engagement Ian Romanis: “We wanted to give customers something that
would help them to capture the magic of flying and we’re sure they will enjoy
sharing their travelling milestones with their friends.”
We
decided to talk about this new feature because we think that it is a good way
of differentiation for British Airways. It will also improve customer experience
and it represents a real added value for the relationships between the company
and its customers.
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