There is a significant trend of IT in hospitality industry, the digital signage technology is much more popular than the traditional printed signage and information board in hotels. The big hotels such as Marriott and Sheraton are the leading participant of this. They use this application to allow the clients in line or in the lobby to send Messages about the hotel or other suggestions. In addition, the F&B department use to the board to launch specials and events.
Digital signage is a variety of hardware to deliver the content. This kind of digital sign installation includes one or more screens and media players. Then all the components is display the single device. The content management is connected with media player over a network. And this kind of digital sign device connect all the other device to provide service as they required.
This concept is already existed in some hotels for years before. This channel of hotel chaines is used to inform clients about all the information about the hotels such as the restaurant, amenities or in-room service. In these years, the information is in the other way to show out of the rooms. They used to use flat screen monitors and digital signage networks to not only serve the clients and also to improve the atmosphere of the restaurant and the hallways.
In many big hotels, they provide conference room to organize the big event of many people. The digital signage provide the first time information to keep in touch with the delegates and all the updates. Digital signage could improve the efficiency of the event directly and make the organization much easier. This technology trend is likely to be seen in the future hospitality in the hotels. In the other hands, digital sign are much more used to the following functions:
- Update informations: weather, local situation, traffic, map, tips
- Internal information: meeting information
- Restaurant information: meals, price, photos
- Advertising: launch the event, hotel and also the sponsors
- Improve customer experience: provide the applications that could interact with clients
In this way, digital signage should be well used in the hospitality sectors to help the organizers and also the staffs to improve the service quality. An intelligent content is the key to connect the information with people. That could help business to grow fast and link information with live data in this digital world.
“Digital signage software will eventually be used by hotels and other hospitality sectors to help others make decisions, not only staff, but also suppliers,” forecasts Collard. “Suppliers could automatically be informed if 50 new sheets have to be ordered, or when fresh fruits and vegetables need to be delivered. Intelligent content is catching on with people and helping link information with live data and business rules to drive content.”
Written by Pinyi & Yi
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