-- Take a look at MWC 2014
From 24th to 27th February,
the Mobile World Congress (MWC) 2014 had been taking place in Barcelona at the
venues of Fira Gran Via and Fira Montjuïc. Like previous congresses, this year,
with almost two thousands of exhibitors showcasing their new products and
technologies on site, experts and analysts in the mobile industry reported the
present of the industry and discussed the future trend of mobile application
technology. One of the event highlights this year was the NFC experience on the
congress.
Near
field communication (NFC) technology is no longer stranger to people nowadays with their smart phones in daily life.
This technology is embedded in millions of mobile phones and helps realize the
instant and wireless connection and file sharing easily. To this year’s MWC,
NFC technology is used during the event for attendees to experience the
high-efficient transferring process. It is SIM-based NFC service, offering
attendees the event information by them using their handsets to place near the ‘Tap-n-Go’
points set on the venues. What’s more, attendees could use this NFC service to pay
for their meal at the venues and even share
contact details with each other.
Few
months before the congress, there was a NFC challenge set by the GSMA to
discover the best ideas of NFC future applying. People can submit their ideas
to the committee on how they would use NFC on mobile to interact with people
and improve the business. All the submissions are posted online on the website
of MWC 2014 and people who won the grand prize got a gold pass of the congress.
For
people who has a view even further, NFC is not only a mobile thing. Mikko
Nikkanen, the segment development director of SMARTRAC technology group said
that it’s a promising future for NFC, Bluetooth and Wi-Fi team together to “form
a technology trio of power forwards”. Based on the fact that NFC technology has
already embedded in millions of smart phones and there are a huge amount of
consumers using different electronic devices, combined with Bluetooth and Wi-Fi,
NFC will achieve a more efficient and connected system which for example, will
include many of devices possessed by everyone in a family. More detailed,
people will use this advanced NFC technology to enable rapid, seamless paring,
access Wi-Fi networks in public and private locations, switch on devices,
transfer content, authenticate products, provide instructions, etc. On another
word, it will make your life and work smarter.
In
this year’s WMC, we have taken a look at how the NFC technology apply into a
big event. With further exploitation of NFC technology and more application
integrated with it, event organizers will have plenty of high-tech tools
available for smoothing an event. The key to benefit from this is to keep up
with constantly updated peak information and apply those that fit the customers’
desire and real needs.
Sources:
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