In this
21th century, technology spoils us with its convenience, speed and options. In
event industry, technology plays a big part in the all design process and in
the decision making process for the client such as the event organisers and
planners.
Registration
Online software has been created to facilitate those processes. Event companies
are now able to offer to their customers a faster and more convenient registration
and service as they no longer need to query a face to face registration. This
development of technology offers large choices of services. For instance, one
of the active Network Business Solutions technology company (Activeregonline.com)
proposes to their customers: online event registration, creation of a professional
website but also event data measure results management. Additionally, these software´s
features are divided into three main parts as followed;
Event
marketing and promotion
-
Website
designer
-
Social
promotion tools
-
Email
marketing tools
-
Free
promotion listings
Event
management and registration
-
Flexible
online registration forms
-
Attendee
management, including mobile attendee management
-
Hotel
and venue sourcing tools
-
Secure
payment processing
-
Free
of charge mobile event application
Event
surveys and reporting
-
Custom
reporting and surveys
The selling
point of this software is clearly towards time and money saving process.
Through those different services, it helps planners and organisers to manage
each event in the better way. This software also reduces the complexity of each
event management process starting from the first step of marketing and
promoting, to the result measurement as the last step of the event.
In the
event companies ‘point of view, we think this software is considered as a very
useful tool to ease the different events processes. Many advantages can be mentioned for the
wellness of companies such as ROI measurement, creating professional look by
designing the website and all aspects of the organisation of events with high
technologies tools Furthermore and non-negligible it’s the decrease of cost
employment due to the registration part.
On the
attendee side, the advantages could be mentioned as a better appreciation of
the event realized. A well organized event will give to the attendees some good
opportunities during the event but also, they will communicate about it. Once
again, there is a lot to target on such software to earn market share as a
company and also added value of the success of the event.
It appears
to us that with all these ready-made processes, either you are the event
planners/organisers, or attendees are the perfect way to success. However, we
must noticed that for both planners or organisers, a face to face interactions
will always be the nicest tool to make business and build all professional
relationship.
Sources : https://www.regonline.com/
http://www.activeevents.com/about-us/our-story
http://knowledge.skema.edu/courses/MTM1320/document/SKEMA2013_5_.pdf?cidReq=MTM1320
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