ITH Room Xperience
You always dreamed about the way the
hotel of the future would look like? SerranoBrothers gave an answer with the
ITH Room Xperience!
Indeed, the international design
studio and the Instituto Tecnológico Hotelero (ITH) presented last year their
prototype room at the Spanish tourism fair, Fitur. In collaboration with tech
companies as Microsoft, Toshiba, PayTouch or Bang & Olufsen - to name just
a few - SerranoBrothers designed an ultra connected and fully digitized hotel
room. Walls, floors and mirrors are tactile and interactive: customers can change
the look of the room by flicking a finger or navigating on a smartphone.
On those giant tablets, customers
make appear their agenda, weather, maps, pictures of their family to feel like
home or even space environment to make good dreams. It is also possible to blur
the door of the bathroom, choose your outfit via an interactive mirror and
finally pay with your fingerprint.
The hotel room possesses six different
areas: hall, sleep, work, vanity, bathroom and spa. The overall is designed in a futurist
furniture environment, close to science fiction.
And because we are talking
about a futuristic project, it also presents a sustainable development dimension:
eco-designed furniture has been elaborated and energy saving initiatives have
been made.
This showroom of technologies allows
customers to live an out of the common and unique experience. The ITH developed
this hotel experience for the realization of the YANA program: You Are Not
Alone. Indeed, being constantly
connected, a customer even alone should feel less loneliness.
But don’t you
think that so many technologies in a confined space make the atmosphere cold
and unfriendly? Moreover, do the eye-shaped windows allow a better
user-experience? It sounds more like a science fiction gadget making the
ambiance creepy.
Technologies innovations are part of the hospitality industry
- but are all of this psychologically bearable? Is it truly relevant and
useful?
You can judge for yourself: download
the app and take a look!
Daguerre&Kasko
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