Monday 29 April 2013

The future trend on applying Google Glass in events

Google Glass will be released to the general public early next year, and arguably will revolutionize the way we interact with the world around us in much the same way that smart phones have.

The glasses will include a camera, display and microphone. Essentially, it will be able to do some of the things your phone can do but hands free – take a picture, start a Google hangout, record a video. Ultimately, this all feeds into our need for speed and instant gratification.

So, what the impact of this new technology is it Google Glass or their competitors might mean for the events world?

First, on the positive side…


- A really nifty feature is the ability for the system to simultaneously translate.
This is proper Star Trek imaginings and this kind of technology is getting better compared with previous decades, so the ability to be able to understand what's going on at once when you are visiting or organizing an event is very interesting.

- The potential to access a range of information hands-free.

 Attendee can view this dress detail information by Google Glass on time

From the news headlines, to a map to help you navigate your way somewhere, to the information on your flight departure gate and maybe to additional potential functions at events. For instance, transfer the instant-update messaging through event mobile apps to Google Glass to tell attendees a party is about to start or a speaker is appearing on stage.

- The ability to record in a more convenient way.



Record the scenery and share it.

Conversations, interviews, presentations etc could be really powerful for media looking to provide insights into an event for their readers, and for the organizers whose staff can suddenly collect a lot more content in an easier way, which could be used for post-event video creations or even live vox-pop style clips. This isn't really that different to what is already possible with an iphone, but the simplicity, accessibility opens up new possibilities.


But,on the flip side...

- Heavy burden on events networks
The device includes 12GB of user storage but syncs with your Google Drive in the cloud. While in the future, the increasing number of devices that visitors at events are going to create further pressures on venue WiFi networks.

- Potential legal problems
The stealth element of Google Glass (when you can't tell if the person talking to you is recording your conversation or not) creates a wealth of issues around copyright infringement across the entire event spectrum. Meetings, conferences, sports events, theatre and performance - a whole new code of conventions, legislation and permissions will have to be developed very quickly to overcome this.

- Negative influence on attendees' concentration 

It's even harder to catch their attention in every minute

We are already all guilty of multi-tasking. We listen to conference proceedings whilst tweeting, whilst checking our emails whilst checking the weather for tomorrow. In some ways, Glass just makes some of that easier and more accessible, but it removes the physicality which means you can’t tell if a wearer is listening to you or checking their emails which is surely a bit discomforting.

Anyway, Google Glass is still in development, it's currently being road-tested by a truck load of self-confessed geeks keen to participate in its future. It's therefore a little tricky to understand what APIs will be developed to make Glass do more than it currently can, but it will be really interesting to see what new innovations tech companies come up with for the event space.







Reference
http://events-guru.co.uk/event-technology-blog/google-glass
http://venturebeat.com/2013/02/15/google-glass-foundry-event-lucky-developers-get-their-hands-on-googles-awesome-ar-glasses/#vb-gallery:1:623295
http://blog.zagat.com/2013/03/photo-of-day-google-glass-is-new-it.html

Keywords
Google Glass, technology, events, trend,

By
BILLAUD Milena & LIU Chen

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