A ITB Berlin, Google et TripAdvisor ne vendent pas la peau des agents de voyage…
Article: http://www.tendancehotellerie.fr/articles-breves/marketing-distribution/1243-article/a-itb-berlin-google-et-tripadvisor-ne-vendent-pas-la-peau-des-agents-de-voyage
The social medias have been developping very much since the
appearance of the Web 2.0. On a leisure basis at the beginning, tourism pros
understood the potential of these IT tools for the distribution, to ensure a
CRM strategy and use revenue management concepts.
There are different sorts of social medias such as
Social networks like facebook or LinkedIn allowing people to build up a network
and share informations with them or content sharing portals such as TripAdvisor
who completely changed the tourism industry through the important numbers of
feedbacks and advises the customers can give about a tourism experience in a
Hotel/Restaurant.
TripAdvisor is, since 2012 quoted in the stock exchange and has
become the first tourism advisor website to rise the 50 Million visitors
monthly worldwide.
The present article discuss the changes the industry has
known because of websites such as TripAdvisor as it could lead to a fall of the
travel agencies. Indeed, the travel agencies tasks have been opened publically
with the 2.0 Websites.
Are these sites reliable though ?
The principle of this website being to let the customers
give their feedbacks without having the possibility to control if what they
relate is true, it became a very dangerous tool for some tourism pros who can
be tackled by competitors eplaning why TripAdvisor has been sued.
Indeed, the text explains that Bernd Fauser responsible for
Google International travels is convinced that even if the travel agencies have
to adapt their business model, they can still survive in this market as they
can always propose some specific services to customers looking for complicated
services for the tourists.
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