Thursday 31 January 2013



Youlalight. Barcelona EIBTM 2012



Who is a “Virtual worker”?
This is a hologram. It is a virtual projection on a special glass or film. “The virtual worker” is programmed to perform posed to him functions – to promote your business products and services, to report the necessary information, attract the attention of potential customers, depending on your assigned task.
“Virtual worker” may have a human figure, or any other (animals, and the corporate character, and any other non-standard shapes). Video sequence of “virtual worker” may be associated with computer graphics, as well as photos and videos, and it perfectly complements worker’s speech. Any celebrity can be used as an actor for “virtual worker”.

Find out how you can promote your brand or welcome delegates to your meeting or event usingvirtual projection. This eye-catching platform is sure to draw attention in any setting. Dare to be different! 

How does it work?
•  Copywriters write the text of the advertising campaign, or factsheet;
• Customer chooses a model for a virtual worker from catalog or offers his own, it can be a pretty girl or a solid man, a teenager, an old woman, anyone;
• The next step is to choose the appearance, manner of speaking and behavior for the virtual worker, to select clothes, footwear, accessories, makeup, hairstyle;
• When all the details are approved by the customer, they start shooting. It is possible to add various special effects, sounds, signs, etc. upon request during the processing of video.
• Finally, experts create a media system; make installation and setup of all necessary parameters.
The advantages of “Virtual worker”:
• “Virtual worker” works 24 hours a day, without lunches and smoke breaks, it is never late;
• “Virtual worker” does not talk on the phone; it never gets sick;
• “Virtual worker” is always in a good mood and has no problems – always neatly dressed;
• “Virtual worker” does not annoy customers (visitors, clients) excessive obsession;
• “Virtual worker” creates a positive attitude towards the brand (trademark or company);
• “Virtual worker” attracts considerable interest as Know-How;
• “Virtual worker” may take any forms;
• Wide range of video content.
Where can it be used?
Media system “Virtual worker” will represent your company at various trade shows and presentations. Depending on the profile of your business, it will work on promotion events in shopping centers or at the entrance to the restaurant, bank and pharmacy.

Virtual Worker Media System is a silhouette of a human figure with the projected video image from the back side to this figure. Figure can be either human contour or other contours – it can be animals, and the corporate character and any other non-standard shapes.

Video sequence of Virtual worker may be associated with computer graphics, as well as photos and videos, and it perfectly complements worker’s speech.
In the production of Virtual worker they are creating a unique construction, design and adapt it fully to the clients’ needs. 
For operation with media system it is enough a standard outlet to connect the projector, media player and audio speakers.
Virtual worker may be quite small, height 30 cm. The principle of action is the same as in the standard one. Name of such project is Virtual Worker Mini Media System. There are several kinds, such as: stationary version, shelf or desktop versions; portable (in a transparent case) for presentations and demonstrations.
Technology of shooting video sequences
Actors are the only professional who have studied Acting technique at higher education institutions and have theater experience.
Professional video production studio conducts video sequence shooting of Virtual worker for us. The footage goes to the video editing engineers. Video clip is created by using special software.
Laser Cutting Technology
Materials from video sequence are used for making figures of Virtual worker as a result video does not dazzle the viewer, and light flow from the projector does not go beyond contours of the figures.
They use laser cutting technology to make a figure of Virtual worker and plexiglass rack. All structural elements are processed using high-precision device.
The construction is collapsible, making it easy to move Virtual worker.
Rear Projection Technology
Rear projection technology lies at the basis of Virtual worker media system. Due to the unique properties of the rear projection film, Virtual worker is able to show bright and contrast video. Viewing angle reaches 180 °, which provides coverage of a fairly large space and attracts the attention of a large number of spectators.
Rear projection film has a multilayer structure. A layer of microcrystals absorbs and repeatedly reinforces the directional light from the projector. Light from the projector passes through the microlenses of crystals and scatters at different angles in the direction of the viewer.

Few words to describe and promote this new technology:

* excitement
* interest
* profesional appearence
* novelty
* perfect knowledge of information


The objective of this new tool is to promote business products throught holograms. Youlalight sell his new product by saying that « virtual worker » will, compare to human being, work 24 hours a day without any problem. However, we think that even if technologies is the future of the event industry, the human contact is necessary and machines will never substitute humans.


*NeverTooLateToBeNewBrand*


http://youlalight.com/en/virtual_worker
http://www.eibtm.com/page.cfm/link=392

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