Our article is entitled “Freeman Launches
New Technology Suite for Event Planners”. Matt Alderton has written it and it
is an extract from the web site www.successfulmeetings.com. It dates back to September 11st, 2012.
Freeman is an event marketing and
production company that has recently launched the FTS (Freeman technology
suite). It is a technologic platform made to make easier the event planning
process and enhances the on-site experience for exhibitors, event planners, and
meeting managers, throughout six specific tools:
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| freemanco.com |
- Freeman online: "offers access to
important show information and a simple way to order products and services
online, including two new features: copy to order and a proprietary interactive
electrical grid."
- Concierge Elite: "a mobile
application that brings the service desk to exhibitors and provides show
management real-time visibility to move-in and move-out activities."
- Plan tour: "web-based tool to
plan and identify locations where banners and signage may be displayed within
facilities throughout North America."
- Exhibit planner: "an online
collaboration tool that simplifies management of exhibit programs, properties
and services."
- Presentation management: "streamlines the
organization of electronic speaker materials at meetings, conferences and
events,"
- Passport: "soon-to-be-released
planning tool that brings together the former Champion's Client Command Center
(C3) and Freeman's iPlanner+ to offer a cutting-edge customer collaboration
tool."
These tools enable to make quicker
the process, and facilitate it before, during, and after the event.
We understand that nowadays, event
organizers and clients are looking for efficiency and performance. Everything
has to be planned, and well coordinated between the different stakeholders at
each step of the event planning process. Obviously we know that this
facilitation will be possible thanks to new technologies. Therefore Freeman
(which is initially an event company) has created a specialized entity for
technologies and permit to gather all resources the attendees (at least) need,
in one place.
This unity will allow the company to
develop its activities on one hand, and to be competitive on the other hand. Indeed,
Freeman company could be one of the first in its field by innovating.
Throughout the previous tools, we can notice that Freeman Company has well
identified the current needs. For example, the “concierge elite” brings updated
information and makes aware attendees of what is occurring during the event. At
the same time, the “presentation management” enables to organize and make clear
the framework of the presentations in real time. All considering, we can guess
that the trends in the event planning process is to be aware of what is
happening, who is here, and to be efficient.
To go further, we can refocus the article by mentioning that it is even more important for
companies to be at the edge of the new technologies in order to keep up with
the economic and customer need changes. Indeed the new main challenges that the
industry is facing is the development of the new technologies to replace some
kind of “face to face” event and the change of generation of event attendees
which we can call the generation Y. Indeed to face these challenges even
planner need to stay at the edge of the new technologies and adapt their event
to the next generation of customer that is more demanding for efficiency,
innovation and entertainment.
To conclude, this article could be
summarized by the following key words that describe what technologies are
bringing in the event industry (according to the new expectations, needs):
- - Rapidity
- - Information
- - Performance
For more information : http://www.successfulmeetings.com/Conference-News/Presentation-Solutions/Articles/Freeman-Launches-New-Technology-Suite-for-Event-Planners/
Marine Castel and Johane Grosjean
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