SoLoMo is a new trend that any company, especially touristic ones, should follow to maintain their position in the market. SoLoMo which is a combination of 3 words : Social, Local and Mobile was created with the emergence of social media and the amount of smartphones on the market. Any touristic company should includes these aspects when they write their marketing strategy. Effectively it should include these three aspects to make sure they are well represented on the web.
According to us the influence of social media on customers is inevitable. It can represent free publicity this is why we think that being proactive on those platforms is essential. Social marketing is important because it can help to reach a lot of actual and potential customers. For example, Facebook has 845 million users all over the world and over 50 million comments are posted every day on TripAdvisor. Word of mouth has always been crucial when it comes to the choice of a destination for a trip or any touristic product or service. It is even more accurate these days with the importance of social media. It is a fact that many of us choose our next trip or accomodation after talking to a friend or looking at pictures on Facebook.
Source: Mobility Public Relations
A survey conducted by Skyscanner revealed that 52 percent of facebook users are influenced by travel pictures their friends post on Facebook. Another survey, by Cornell, shows that over 30 percent of the leisure travelers in American States uses commentary sites when they are looking for their accomodation. Social Media has a proven influence on the touristic industry, indeed the amount of “I like” has a direct effect on the results of search engines such as Bing or Google. It’s crucial to be as active as possible on websites such as Twitter, Facebook or Google+. A way to increase the traffic on the company website and if applicable their reservation platform is to add all of the different links on their Facebook or Twitter pages.
Local Marketing is a significant and quite new trend. Geolocalization can be useful for tourists, for example during a trip it is possible with the use of a smartphone to localize events, expositions or restaurants in the surrounding area. Foursquare is a good example of the rise of local marketing.
Recently, Google conducted a survey that revealed that tourists use more and more their smartphone or tablet to find information about travel. We believe that adapting the company website to smartphones and tablets is a must. A mobile version of the company website should be available at least on Android and Apple. In conclusion any touristic enterprise should makes sure that its marketing strategy integrates all of the topics discussed above: social media and geolocalization to name only a few.
Source: Milestone Insights
Keywords: social media, smartphone, geolocalization, marketing
Source: Neault, Chantal (2012, March 21st). Vous avez dit SoLoMo?: http://veilletourisme.ca/2012/03/21/vous-avez-dit-solomo-2/
No comments:
Post a Comment