Partnership between EasyJet and eNett Int to Create
Secure Payments
Security and safety of payment procedure is always
the most important feature of online bookings and reservation services of each
company. Clients are aware of frauds, which can happen during the online
personal and company bookings.
The airline companies
are trying to find modern solutions, which would provide the most effective and
safest ways to book online airline tickets. Therefore EasyJet, one of the most
known low cost airlines, which based its generic strategy on cost efficiency,
entered into a partnership with eNett International. ENett International is a
payment solution provider, which came with the innovative idea of creating a
virtual card to corporations and companies. The card is supposed to solve
security issues, which can arise during the booking procedure. The product will
offer IATA and non- IATA agents. The main, as already mentioned is to eliminate
the credit card risks, such as card misuse for other purposes.
The main operations of
the solution will be based on creating a unique virtual account number for each
individual booking. This will reassure the client about the privacy and private
information sharing. The Virtual Account Number details are automatically
updated in the booking and can be produced in a variety of currencies
(Travelmole, 2012).
The main aim of
creating solutions for corporate travelers is the opportunities between the potential
business travelers and EasyJet. Satisfied clients mainly focus during the
reservation procedure on the payment step, which will be improved, simplified, shortened
and secured. “EasyJet said the virtual card would reduce payment fees for all
travel bookings and provide new revenue when agents book EasyJet Flexi fares”(Travelmole,
2012).
Additionally, the main
target markets are TMCs, which are travel management companies, operating in
the airline industry, which are highly dependable on the security and safety of
bookings online. The simplification of the booking process must be visible to
the clients, especially due to the partnership with eNett International. The company highly values the partnership with
EasyJet, and the employees strongly believe that the satisfaction of travel
management companies will result in positive word of mouth and critique.
Clients
will receive accounts payable reconciliation and reporting that is not
available through any other means of payment. As Andrew Hodges, EasyJet
Director of Sales, Distribution & Business said, “we know how
difficult it can be for TMCs and Corporates to reconcile bookings to payments
which is one of the reasons why we chose eNett. Combined with process
efficiencies from a fully downloadable tool that is integrated with easyjet.com
and available on all major GDS, eNett’s VANs will make payments processing
easier and more cost effective for us and the trade.” (eNett
International, 2012).
However, the company
should start thinking of implementing this secure product to all its bookings
online, concerning mainly the individual markets. Simplification of bookings,
payment costs reduction, reassurance of privacy are main factors affecting
booking online.
Maria
Hunova & Sylvain Sevenier
Key Words: Privacy, security
solutions, eNett International, EasyJet, airline companies, TMCs
References:
Travelmole. (2012).easyJet launches virtual
payment card for TMCs. Retrieved
on February 20, 2012, from
eNett. (2012). eNett
International and EasyJet release Virtual Card Solution to Eauropean agencies. Retrieved on February 20, 2012, from http://www.enett.com/Media/tabid/101/articleType/ArticleView/articleId/28/eNett-International-and-easyJet-release-Virtual-Card-Solution-to-European-agencies.aspx
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