The Facebook Wall belongs to the past. What changed it is the
introduction of the new timeline for fan pages.
While the timeline has been a long time accessible only to the
individual users, it has been recently opened up for companies as well. Until
end of March, it can be modified by the company on its own. After that, it will
be changed automatically. It is a great opportunity for companies to
communicate with its fans. Besides, it also provides the company with extra
visibility, since it can create its content, aimed at its current and potential
clients.
As the word “timeline” expresses, it is a little diary. From the
first beginnings of the company to the most recent updates as well as the
changes it has been through can be reported as a story. Although it takes the
company time to develop a good Facebook timeline page, it enables it to provide
a great overview of the company.
Some companies, such as Coca Cola, have already modified their fan
page in a very smart and eye-catching way, while other companies, such as most
tourist destinations, take their time to get up-to-date.
What is especially beneficial, and new for the fan page timeline, is
its layout. A big emotional header image, prioritized news on top, direct
communication with clients by private mails and an overall well structured
overview of the posts, contribute to an enhanced contact to the users.
Not to mention the known useful features such as the statistics, the
linked apps, the personalized stream and the possibility to highlight the
posts.
If not straight away, then soon, it is recommended to all companies
to change their fan page to the timeline layout. As usual, the first ones who
do it, will cash in a “Oho” by their fans. And that is what fans deserve.
Sources:
http://www.tp-blog.at/
http://www.tourismusbesprechungsraum.at/das-neue-layout-der-facebook-fanseiten
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