ITB Berlin expands its floor area for over 230 travel technology exhibitors from 15 countries

The World’s Leading Travel Trade Show will occur between the 7th and the 11th of March in Berlin. This year, ITB puts the emphasis on the travel technologies. Indeed more than 230 exhibitors from 15 distinct countries are registered at the trade show. This reflects the soaring development and importance of Travel Technologies in the Global Travel Industry nowadays and in the future. Visitors will have the opportunity to get in touch with different technologies such as the event features back office technology, hotel software and reservation machines and also social media, travel portal and mobile travel solutions. The unprecedented exhibitors’ implication points up the necessity of being aware of IT trends in travelling both for travellers and professionals.  We cannot deny that today IT is a significant motor in this industry as it represents a continuous source of innovation and improvement. Indeed Travel technologies not only ensure better professional tools but also offer new products and services enhancing customers travel experiences.

Travel Technology trends in 2012

In 2012, travel technology is going to evolve. To underline these evolutions, ITB Berlin Trade Show will present some of these major new trends.

We noticed that the main evolution concerns the m-tourism that is why ITB will focus on the development of mobile travel application: the apps. Besides, several technical terms as Social Review Management or the evolution of hotel review portals and user-generated content will be tackled. Two new kinds of Internet search will be implemented at ITB to complete the current ways to search.  Indeed, a mix of semantic and sensorial search will be tested by the participants: “natural language search, automatic evaluation of search queries based on language expressions” and “whereby facial expressions and gestures are interpreted in order to incorporate the searcher’s emotions in a presentation of the findings.”

Nevertheless, on the long-term, these new trends represent a challenge as the travel industry will have to face significant IT and networking costs.

Click here to have access to the ITB hall allocation and to visualize the different IT halls: http://www.itb-berlin.de/media/itb/itb_media/itb_pdf/itb-berlin-hall-allocation.pdf

Keywords: ITB Berlin, Global Travel Industry, Travel Technologies trends.

Source: Travel Daily News. (February, 8, 2012). ITB Berlin expands its floor area for over 230 travel technology exhibitors from 15 countries. Retrieved February, 13, 2012 from http://www.traveldailynews.com/pages/show_page/47655-ITB-Berlin-expands-its-floor-area-for-over-230-travel-technology-exhibitors-from-15-countries