Summarize:
This
article puts forward four points of suggestions about app and mobile
web strategy in travel industry. With the boost of using mobile marketing
strategy, more and more travel companies put
mobile marketing as a priority strategy to adapt with travelers. However, the author
pointed out some in-depth methods which not only offered information to the
travelers also made the mobile marketing more accessible. The four suggestions summarized
as follows: using push notification function to give up-to-minutes information,
taking texting campaigns to broaden market share, maximizing email
notifications for attracting customers attentions and using mobile to deliver timely
content.
Pros:
This is a great article which gives an in-depth guideline
for mobile marketers. At the instantly trends, most of the mobile marketers
know how to maximize to promote their product and offer related information.
But this article advance the market strategy, that mean, the author reminds the
mobile marketers that not only concern to posting information on the website
but also focus on the customers ‘participations. He gives more detailed steps
to teach mobile marketers how to develop their mobile market.
Cons:
I notice that there is a comment which is talking
about the access of mobile market. Most of traveler cannot use their internet
when they traveling abroad. In other words, no matter how well mobile marketers
construct mobile apps, without the basic access mobile market do nothing for
the traveler. Thus, there is a nationality limited for this measure for travel
companies marketing. As point of my view, the author could emphasis the mainly
market according to the users region also.
What’s more, the author emphasizes a lot the
improvement of mobile marketing. He said that offer some useful access directly are
more important than just provide related information. It’s non-negligible that the SMS/email/push notification
should be more simplify or the customers could easy to eliminate if the don’t
need this information anymore. You could image that if every companies use this
frequently SMS/email/push notification for their customers, they will think it
of the rubbish messages and create some negative attitude for the companies. So
when using strong marketing strategy, the marketer still need to pay attention
their customers’ reactions for that.
I put the suggestion of “maximizing email notifications”
as an example. The author suggests that minimize the steps what the customer to
click and just finish their booking by the email page. It’s a very efficient
and considerable ways for customers. However, this method is just suitable for
their loyalty customers. If this customer is a potential customer, he needs to
compare with other companies information. So some of the suggestions just adapt
to certain part of their clients, for those who are the potential clients,
mobile marketers should offer other strategy for their campaign. Also, mobile
marketers should deal well with the relationship of simplify information and
efficient use.
Key words: mobile marketing, push notification,
SMS, email, travel company
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