Samsung and VisitBritain appeal to UK
visitors with the "Best of Britain" app.
On July, 27th 2012, London will welcome the
summer Olympic and Paralympic Games. Many visitors are expected to come
especially for this event as well as visiting Britain. Besides the National
Tourism Agency estimates around 30,7 millions of visitors in Britain in 2012.
Taking these facts into consideration VisitBritain & Samsung, official
partner of the OG, decided to launch a mobile application for Samsung devices’
users. The main objective is not only to enhance visitors’ experience during
the Games but also on the long term. Indeed more and more smartphone users
utilize their device for travel and tourism purpose.
The mobile application: “Best of
Britain”
Description: this
app is an “official guide to the best places to visit around Britain, provided
by Visit Britain, Britain’s national tourism agency in partnership with
Samsung. Browse in detail a host of exciting places and events for you to visit
around Britain using the easy to use search, map navigation or just by browsing
categories.” This app is free and
available for Samsung users and the Android market.
Source: https://market.android.com
The key Features:
- Near Me – Never again will you miss an experience that’s right in
front of you or not far away.
- Eating & Drinking – Hungry, thirsty, vegetarian, pescatarian, search the best in British cuisine and use the map to direct you straight there.
- Search – Whether it’s the finest British tea or the best place to hire a surfboard, everything is available at the slide of a screen.
- Destination Guide - An in-depth guide to the hundreds of must-see villages, towns and cities around the UK.
- Top 10 – Rely on dozens of Top 10 lists to discover the best shops, restaurants, bars, and explore the very best of your favorite activities.
- Eating & Drinking – Hungry, thirsty, vegetarian, pescatarian, search the best in British cuisine and use the map to direct you straight there.
- Search – Whether it’s the finest British tea or the best place to hire a surfboard, everything is available at the slide of a screen.
- Destination Guide - An in-depth guide to the hundreds of must-see villages, towns and cities around the UK.
- Top 10 – Rely on dozens of Top 10 lists to discover the best shops, restaurants, bars, and explore the very best of your favorite activities.
Be curious and click on the link just
bellow to watch a demonstration of the app.
What are the benefits?
It is clear that this app will provide benefits for the National
Tourism Agency (VisitBritain), travellers and Samsung. Indeed this tool will
help the agency to showcase the country and attract more potential visitors.
Besides it enables travellers to create their own experience and also to fully
enjoy and share their OG experience. This application promotes places that are
not usually visited such as museums, attractions, restaurants, bars, arts,
entertainment and nightlife. The results of this launch will enable Samsung to
test the efficiency of this tool and may develop it for any other host country
for the next OG. The main objective is to boost the showcase of the hosting
country.
Keywords: Britain, destination, smartphone, mobile application,
Olympic Games 2012.
Source: Travel Daily News. (2012). Samsung and VisitBritain
appeal to UK visitors with the "Best of Britain" app. Retrieved January,
25, 2012 from http://www.traveldailynews.com/pages/show_page/47358--Samsung-and-VisitBritain-appeal-to-UK-visitors-with-the-%22Best-of-Britain%22-app
https://market.android.com/details?id=com.visitbritain.widget&feature=search_result#?t=W251bGwsMSwxLDEsImNvbS52aXNpdGJyaXRhaW4ud2lkZ2V0Il0.
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