Pixe
makes your attendees connected and fan to your brand!
Pixe Social was launched in 2013 and since this date, the company register an increasing number of users. Also large events have made the choice to use this application to attract and to engage the attendees to their event.
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| twitter.com |
Pixe Social was launched in 2013 and since this date, the company register an increasing number of users. Also large events have made the choice to use this application to attract and to engage the attendees to their event.
For instance, IMEX America in 2014 which Pixe Social, with the ‘Encore Photo Booth app’ has boosted the number of Facebook fans to 17 415, for the event. Pixe Social is a photo-sharing solution for Facebook, Twitter and Instagram that you can use on your smartphone with, tablets with Pixe Snap or with Pixe Wall.
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| pixesocial.com |
PixeSnap is a free app where the attendee can take a snap and share it during the event. PixeEncore is a way to make your attendee become an ambassador of your brand, you can change the back ground of the picture with the brand name and with a landscape for instance (thanks to the famous green background). PixeWall is like a basic Photo Booth where you have the name of the brand and the attendees come and make funny picture, and with Pixe Social there are simultaneously share on social media.
It is the same principle of a photo booth. The participant can share instantaneously their moment
For once, this app is very easy to use and the attendees doesn’t have to log in to use it. As it concern the event planner point of of view, again, for once, Pixe Social is useful and simple to design. It takes very few minutes to set up with your brand’s logo, to configure and to start using it.
The main features of the brand are related to the engagement for the brand and the CRM.
Regarding the commitment, you can make pictures with the logo’s brand (Pixe Social and the one of the company which make the event). You can share instantaneously share your photo via social media and through this promote the event and have the possibility to reach more likes for your brand (one last task for the busy event planner!).
As far as it concern the CRM, as you may increase the number of followers or likes on your social media pages you will be able to increase the number of e-mail addresses and your database. It is brief and very efficient. You may also encourage you customer to grow in the ‘pyramid of relationship’. A simple customer can become an ambassador. In terms of CRM, it allows your company to increase its customer’s and e-mail’s database.
Besides, this application, as many others, has its advantages and disadvantages.
+ You can use it in how many devices and events you want.
+ As you many now, as event manager or future one, WIFI in many venues is not 100% reliable. That’s why you can use Pixe Social offline.
+You can use it on any devices you want in any event you want. As you want!
But…(nobody’s perfect)
-You cannot insure good photo’s quality.
-Some attendees can be bored with all the this pictures.
-You may not want to give your contacts to have the photo.
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It is a paying application and you can have an annual contract for less than $500 (or monthly agreement for less than $900). As it as been mentioned before, the app can be used on different devices (mobile, tablets, etc) for different events.
Pixe Social is a useful tool obviously for event managers, who want to promote their brand, make the attendees loyal to the brand and increase their CRM database and for the attendees who wants to share their amazing moment to the events through the social media. It is a win-win mobile device application!
Source: http://www.pixesocial.com/public/enter.aspx
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