“iBeacons” is the name Apple chose
for a particular technology that allows Mobile Apps (running on millions of
recent iPhones, iPads, etc.) to know how close they are to tiny, low-cost,
wireless transmitters. iBeacons technology isn’t an Apple’s monopoly: all
recent Android devices
already support it too.
Key
features:
Low-power
Bluetooth technology (BLE)
Battery
life: one year or more
Low
cost: US$10/beacon
50
meter range
Possiable
iBeacon’s functions for Events & Exhibitions Source
•
Scavenger hunts and gamification
•
Wayfinding – map location services
•
Lead exchange/tracking
•
Exhibit booth dwell times
•
Automated check-in – badge printing
•
Welcome and alert notifications
•
Social media networking
•
CEU tracking
•
Automated demos/videos
•
Ticketing/access control
Two
examples of iBeacon’s usage in exhibition and sport event
Exhibitions
Visiting
an exhibition will be a different experience thanks to iBeacons technology:
micro-location and interactivity allow visitors to get information about the
objects or products they are seeing and to be timely notified of pertinent
events, sessions, workshops, etc. At the same time, it's possible to track
which expositions attract the most foot traffic.
Sport events
In
a sport stadium your Mobile device could direct you to the fastest route from
the parking-lot to your seat.
Video: Large cultural event successfully used iBeacon technology
to enhance visitor experience.
60+ beacons were placed around the 35 acre site, and the
multi-lingual iPhone and iPad app was created using the Locly online publishing
platform. Visitors to the National Eisteddfod of Wales, used the app to view
information that was relevant to what was nearby, such as activity schedules
and competition results. They could also discover more information about
exhibitors - from artists and performers to businesses and food menus.
Notifications was used to welcome visitors and inform them of special offers
and the latest news.
Sources:
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