SKEMA Digital Marketing in Tourism and Events: RFID Contactless payment in Festival and Events

In every festival, the attendees are less and less interested by bringing with them amount of cash or using ATM’s cash machine with their credit card.

Indeed, those kinds of payments expose participants to be stolen by other ones or to lose their money in case of carelessness.

The goal of the RFID contactless payment in Festival or outdoor events is to prevent that kind of trouble and to allow attendees to feel more secure for their money transactions. The principle is to load your RFID wristbands with your credit card from your computer at home or in some load terminals in the festivals and during the entire festival you will use your wristband to pay for everything, from food to drinks.

Mark Hatch, Director Of Operations at Central Catering Services commented: “CCS has consistently been at the front line of the elimination of cash from large scale outdoor events. This year marks a further milestone in this journey and brings the truly cashless festival ever closer”. The company that provides this service in UK is ID&C. This enterprise is an award-winning supplier of security wristbands and accreditation to the global festival and events industry.

According to the CEO: “Adopting a cashless payment environment at your festival or event can open up a world of possibilities and enhancements. Our RFID wristbands and event passes have been used for thousands of cashless transactions, giving organizers complete control over revenues, while festival-goers enjoy a convenient and highly secure method of payment”

Besides, thanks to this technology, events planners will be able to collect all the information about the consumptions of the attendees during the event and allow them to improve the quality of service. Moreover, the wristbands could be used as a tool to locate people during the festival in case of emergency. The RFID technology seems to be a good future to outdoor events and preferred to smartphones.