Friday February 28, 2014
Translation
in tourism
Translation is a new challenge for tourism
professionals. Everything on the internet has to be translated in all languages
possible to reach all the different markets.
The Massive translation of website is a new
challenge for hoteliers, especially during the high season and also low season.
A new contract was made by ACCOR Group to promote the devices and configure an
easy access to customer, thanks to Vivek Badrinath. This former innovative
marketer for Orange is now employed by ACCOR Group to enlarge a new vision for
the future of the tourism bookings: mobile phones should contribute until 30%
of the total sales made on the internet (including different types of devices:
tablets, mobile phones, PCs, etc…). Focused on the development of applications,
this new strategy of tapping different segment of the tourism market will open
new frontier of promoting a destination and having all the information linked
to what the customer need in all languages.
Major players involved in the tourism industries,
and especially those that are taking more parts of the markets: OTAs “Online
Travel Agencies” are becoming the best intermediary on the web to promote
accommodation sites. The example of Booking.com shows the relevancy of web agencies
to promote hotels’ sites, “more than 425,000 accommodations sold across 25
different” devices. Nowadays, hoteliers
have to be present on the web and across all countries to tackle all markets
interested into one or another destination. Moreover, the translation process
is a stating point that needs to be over evaluated to boost hotels ‘sales and
attractiveness thanks to devices used.
To answer all those translation problems, new
software has been made for the hospitality and tourism industry but more than
that for all kind of international businesses.
Translate your world International or TYWI is a software
able to translate in 78 different languages.
For managers and staff in hotels for example it
would be so much easier to welcome customers from the entire world and make
them feel safer and happier. For international businesses it will also help
expand and make new partners. For exhibitions and fairs the translations will
make things easier for everyone. Communication will be positively increased.
Big companies are already using it like Coca
Cola, NASA and many others. It allows so many possibilities for professionals.
It is available on all devices and is a partner
with Google, Microsoft, Apple and all big actors in the sector lf automatics.
To conclude, translation is a challenge for the
tourism industry and technologies like TYWI will felicitate everything for
businesses and for customers or travelers. Anyway will it be able to translate
perfectly and let people have a feeling of being understood everywhere?
Sources
Vivek Badrinath, un X
Télécom pour render Accor plus “mobile”. (24th
of February 2014). Retrieved from February 24, 2014, from Le Monde: http://www.lemonde.fr/economie/article/2014/02/24/vivek-badrinath-un-x-telecom-pour-rendre-accor-plus-mobile_4372164_3234.html?xtmc=tourisme&xtcr=8
Booking.com’s mobile bookings grew 260% in 2013. (25th of February, 2014). Retrieved from February 25, 2014,
from Breaking travel news: http://www.breakingtravelnews.com/news/article/booking.coms-mobile-bookings-grew-260-in-2013/
New revolutionary
speech translation software for hospitality and tourism Industries. (n.d.). Retrieved february 26, 2014, from Breaking travel
news: http://www.breakingtravelnews.com/news/article/new-revolutionary-speech-translation-software-for-hospitality-and-tourism-i/
Translate your world
International. (n.d.). Retrieved february 26, 2014, from Translate your world
International: http://translateyourworld.com/fr
Gallet Clément & Lemas Agnès
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