The DMO Ticino Switzerland has developed a highly interactive platform
for tour operators and wholesalers to get acquainted with their destination.
Ticino, Switzerland’s southernmost region, is known as a symbiosis of Italian
lifestyle and Swiss quality. Scenic mountains, gleaming lakes, charming
stone-house villages and palm trees: this and much more is what intermediaries
have to know to sell the region.
The recently published eLearning tool on http://ticino.elearninglab.org/ is
composed of 5 interactive and brief modules to learn about Ticino in an
enjoyable way. While the first module aims at giving a detailed overview of the
region, the 4 further topics support the planning and the selling process
(“Discover Ticino”, “Selling Tips”, “Culture and Events”, “Excursions and
Nature”, “Rivers and Lakes”). Each module lasts for approximately 10 minutes.
After an intermediate test and the final exam, the Ticino Switzerland Travel
Specialist certificate is issued. It can be downloaded, and it enables to
become eligible for the annual study trip to Ticino.
Not only is this interactive and memorable way of learning effective by
the variety of tools such as quizzes, testimonial videos by professionals,
virtual tours and a user-friendly display of information. It further contains a
trade corner, which gives additional support for the timesaving research of
appropriate information and the right offer for each tourist segment. The
access to a web library with a wide range of high quality pictures,
presentations, videos and brochures facilitates the tour operators’ tour
organization.
Besides being free of charge, it is an enjoyable and quick course to
complete. After registration, the profile can be saved and used for further
trade requests. From the client’s perspective, the issue of a certificate is a
good means to transmit trust and reliability, and thus to gain the credit for
it.
This eLearning platform is a model that fulfills the conditions required
for a well performed knowledge transfer: to transfer knowledge which exceeds
the user’s existing knowledge, the accessibility to a wide range of recipients
(such as project managers, directors, tour operators, etc.), and the easy
application to immediate action as well as for long-term purposes (Optimizing
Knowledge Transfer and Use;
William Seidman, Ph.D. Michael McCauley). It thus illustrates a well
elaborated model to build on when it comes to attracting new intermediaries for
destination marketing and the attraction of new clients.
Swissminatur - discovering Switzerland in one day
Sources:
William Seidman & Ph.D. Michael McCauley, 2005. Optimizing Knowledge
Transfer and Use, Cerebyte.
http://ticino.elearninglab.org/
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