HOW will SMART WATCHES IMPACT EVENTS
As
the electronic device constantly emerges out of the old at an amazing pace of
development, the smart watch is becoming one of the most popular smart products
at present known as its portability, concise but beautiful design,
exquisiteness and intelligence. With the release of Apple Watch last April
followed by much updated system allowing technicians to design apps dedicated
to the smart watch, event marketers are thinking of the app integration on-site
at events.
How smart watch being applied in events?
CEMA’s
event app synced to an Apple Watch app, which gave attendees access to their
personal schedules as well as push notifications. With a glance view of watch,
delegates could see the important information to them instantly with the
schedule for the next event. The view will shift alongside the day progress.
Attendees will see all of their chosen tracks in different color code by
shifting the view. And delegates can also edit their schedules when the view of
watch updated in real-time.
How will the wrist-based devices impact the events?
1. Good way for
network
It’s
deemed to be impolite and rude when talking with someone by watching your watch
from time to time. However with the second screen, you can share the
information, register the valuable information even can connect someone by
shaking hand or a quick flick of the wrist when applying some mode of matching
people by using some incredible apps. The biggest advantage will be looking at
time will no longer be considered a social faux pas.
2. Doing more
and Tracking more
With
the latest update system IOS 9 in last September, Apple rolled out the new
serie Apple Watch SDK which allows developers to design the specific apps for
the watch. This makes event marketers consider how involve the event delegates
in the event via an event app on the smart watch. Marketers used to fail to
tell the use of schedule was from the smart watch or the smart phone when
attendees used the scheduling functions on an event app.
3. Integration with other
technologies
When it comes to the integration of
smart watch in the event space, it’s no doubtful an innovative way of
experience. Keep paperless idea in mind and expect more combination and
application experience with QR code, bar code, check-in & check-out and
lead retrieval from the device. According to some reports, Apple watch will
have a better battery life which is longer than that of Iphone.
4. Customization
will be everywhere
The
rise of the smart watch means the spring up of creating the personalized
digital event experience. With the release of event apps, delegates could dig
inside and start to personalize their experience before their arrival. They can
choose all different kinds of mode, background and functions to realize the
personalization.
5. Simplification
and gamification
Subject
to the limited screen size, it forces the event apps more concise with much
icons and less words. It will be also a new visual experience and user
experience. And gamification will be widely used in the event apps. During the
conference and meetings, delegates are easy to get tired. Therefore,
gamification not only can help attendees to get rid of the fatigue but also can
reach the certain using effects.
Source:
1.
2. http://www.eventmarketer.com/category/b-to-b-events/
3. http://www.eventmarketer.com/category/technology/
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