Friday 31 January 2014

Save your time with business card mobile apps!


During an event or after a negotiation, the traditional way to keep contact with clients consisted in exchanging a lot of business cards.  It was really useful but it took time after the event to collect and classify these data on an excel sheet. Today, the arrival of IT mobile apps enables to reply effectively to this need in a smarter way. Some applications like Bloodhound offer companies and event organisers a new service: business cards mobile apps.  

Bloodhound is mobile application that will help businessman on trade show or during meeting to collect faster data by taking a picture of the business card and to receive a database on a proper excel sheet post-event.



Bloodhound SWOT analysis

Strengths
Weaknesses
  Ø     Gain of time post event: in order to create a database          
  Ø     Adaptable to all kind of smartphone (IOS & Android)
  Ø     No WiFi needed to use the app
  Ø     Free app without extension
  Ø     No mix with your phone contact: it goes directly to your dashboard app.
  Ø     Merging data: One dashboard per company for all sellers.
  Ø     Easy connectivity with the CRM of the company
  Ø     Sustainable: less waste of paper

  Ø    Cost: service extension of $30/ month
  Ø  Impersonalised contact due to the standardisation of business cards in the database. Because of that, businessman might not associate well faces and contact names.
Opportunities
Threats
  Ø     Development: get into new markets and reach new customers.
  Ø     Innovation: create the possibility to add a picture in the database for a better recognition.

  Ø  High competition: similar applications are totally free
  Ø  Invention of a product


Business card mobile apps are revolutionary in terms of time saving. Moreover companies will benefit from a sustainable advantage as business cards‘ exchanges are made virtually through these apps.
We highly recommend companies to use this tool to improve their efficiency, connectivity between CRM and sellers to increase revenue.

Don’t waste time, subscribe and take a picture!

Anne-Lucie Talarmin & Sébastien Haag


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3 comments:

  1. Nice one, thank you, it's very useful !!
    We saw many sales executives using that app or similar ones when in internship. But we were wondering, is there a way to do a back-up of such an application on PC, online or on external hard-driver to make sure to have a copy of all the data in case of trouble or mobile up-dating process failure? Because it could be a nightmare to lose everything, all datas collected, for a business. Thanks a lot ^^

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    Replies
    1. Samantha, to answer your worries, yes there is a back-up solution. You cannot lose all your contacts.
      Because the software keep all your data. And you can have access to them through your computer with a login and password.
      I hope this answer will remove you some doubts Samantha

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    2. thank you for this written answer and the one you gave me in class ;)

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