Marine BLEVIN & France LEAL
Introduce the article
This article whose title is “The Effects of E-Commerce on Promoting and Marketing Domestic Tourism” has been written by Rachel Levy Sarfin and published on the eHow blog on September 30, 2010. This article discusses the impact of E-Commerce on promoting and marketing domestic tourism.
Summarize the article
E-commerce is the buying and selling of goods and services on the Internet. New Information Technologies and Communication, also called NITC, allows E-commerce to exist and to being developed. Accordingly domestic tourism can be promoted and also marketed all around the world and attract a lot of (new) potential consumers. This allows companies to saving money, using the means of communication faster until today, Internet, which facilitates the work of Tour Operators for their campaigns. Therefore people have an access to search or even book for a journey at anytime and anywhere online.
Relevance of the article to the course
This article is relevant for several reasons. It allows taking in consideration that promoting and marketing domestic tourism have lots of impacts on E-Commerce, which is an original way to communicate. We discovered in addition in class that it allowed gathering and connecting with worldwide potential customers, just as says the article. Of course nowadays “millions of people” are using and do have access to Internet which makes it easier for companies to post their ad in websites of their choice. Moreover there is also a significant element which allows companies to save their money. Creating a website is becoming cheap today which is accessible to every organization who wishes to build an online business. This can bring at the end a panel of many services, the key word being attracting as many people as possible. Therefore this allows at the end to promote and market all day long thanks to Internet which is the faster way to communicate. Of course the speed, the quick refreshment of the pages and the quick link which exist between customers and companies allows the business not to die.
Opinion on the article
This article is quite short but is very clear. Although it gives us a quiet complete overview thanks to relevant information about Internet and the business opportunities that a company can get by integrating the E-Commerce in its strategy, the author could have mentioned and briefly described more impacts for the Business to Business (B2B) aspects (for example the openness to a possible professional network, such as trading between producers and intermediaries and transactions between producers towards the final product).
Introduce the article
This article whose title is “The Effects of E-Commerce on Promoting and Marketing Domestic Tourism” has been written by Rachel Levy Sarfin and published on the eHow blog on September 30, 2010. This article discusses the impact of E-Commerce on promoting and marketing domestic tourism.
Summarize the article
E-commerce is the buying and selling of goods and services on the Internet. New Information Technologies and Communication, also called NITC, allows E-commerce to exist and to being developed. Accordingly domestic tourism can be promoted and also marketed all around the world and attract a lot of (new) potential consumers. This allows companies to saving money, using the means of communication faster until today, Internet, which facilitates the work of Tour Operators for their campaigns. Therefore people have an access to search or even book for a journey at anytime and anywhere online.
Relevance of the article to the course
This article is relevant for several reasons. It allows taking in consideration that promoting and marketing domestic tourism have lots of impacts on E-Commerce, which is an original way to communicate. We discovered in addition in class that it allowed gathering and connecting with worldwide potential customers, just as says the article. Of course nowadays “millions of people” are using and do have access to Internet which makes it easier for companies to post their ad in websites of their choice. Moreover there is also a significant element which allows companies to save their money. Creating a website is becoming cheap today which is accessible to every organization who wishes to build an online business. This can bring at the end a panel of many services, the key word being attracting as many people as possible. Therefore this allows at the end to promote and market all day long thanks to Internet which is the faster way to communicate. Of course the speed, the quick refreshment of the pages and the quick link which exist between customers and companies allows the business not to die.
Opinion on the article
This article is quite short but is very clear. Although it gives us a quiet complete overview thanks to relevant information about Internet and the business opportunities that a company can get by integrating the E-Commerce in its strategy, the author could have mentioned and briefly described more impacts for the Business to Business (B2B) aspects (for example the openness to a possible professional network, such as trading between producers and intermediaries and transactions between producers towards the final product).
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