Source: Laura Baptiste
Who has never dreamt of
being at several places, at the same time? Indeed, schedule are sometimes too
tight and the diversity of events happening simultaneously forces you to rank
them in terms of significance in order to choose which one you will eventually
attend. On the other hand, you are just unlucky some other times for not being
in the same country or the same city.
Holograms are nowadays
making this dream comes true. As an event organiser, you can make the most out
of this technology by hosting a speaker, at one place, but for an international
attendance. Bring him for example to Taiwan, Los Angeles or Paris while letting
him enjoy his dinner with his family in Berlin after his session.
Your public speaker does
not need to put a foot on a place anymore, which means you are saving money: no
more plane ticket either accommodation or restaurant expenditure. The
technology is now allowing you to experience what Princess Leila did during
this Star Wars scene: you can convey a message; you can make the people aware
of what is happening, even though you are not able to meet them. Moreover, it
is not all about doing a skype with you attendees; your gesture, your gait,
your very eyes and your entire body in front of the stage make you “physically”
there and make the speech way more real and your words stronger than just being
on a 2D screen.
Vntana, one of the IT company
that is providing this type of technology ensures you true live from one part
of the world to the other with less than a second delay, which allows you to
ask and reply to the question in real time. They have been involved in several
product launches or brand activation as well, putting Roger Federer in the
middle of an airport, playing tennis for 12hours in a row and making the
visitors amazed by such a performance.
Marketing, tourism and the
event industry could then make the most out of this technology by enhancing their
offer with an original concept while saving money on the long-term. However,
could we really replace human interaction with holograms? Don’t you think this
could alter face-to-face engagement and the interest we have in meeting people
in person? Is this just a short-lived trend? Are you not afraid of making your
attendees bored if so?
Antoine Gagneux and Laura Baptiste
Feigenbaum
P. (2017, July 12) Holograms Put Keynote
Speakers in Two Places at Once. Retrieved from https://www.smartmeetings.com/technology/100481/holograms-put-keynote-speakers-in-two-places-at-once-event-tech-trends
