Mobile Application: mTrip Business

Mobile Application: mTrip Business

mTrip app is a company selling some applications for DMO’s, tourism boards, travel agencies and tour operators, in order to develop tourism industry (business and leisure) and promote a destination. It could be done for a country, a city or even small places such as bays, any places who want to surf on the increasing numbers of new technology users.  Recently created, mTrip has been downloaded already 2.5 million times since its creation. This mobile app can be used by all smart phones customer. Even this company sells its product to professional; the main users of the app will be the tourists. It will be very interesting and essential for anyone who wants to enjoy and create their travel experiences.

Benefits for DMOs:

• Offer to visitors a personal guide (no need connection to check information, 9 languages available, travelers review available, …)

• Promotion the destination with high level of visibility (could be share on Facebook, to build stronger relationship with the customer, custom branding, …)

• Generate revenue (by advertisements, coupons and vouchers, …)

• Feedback (visitors’ recommendations and statistics due to numbers of clicks)

Benefits for tourists:

•         100% offline connection

•          Easy access

•          Goods information

•          Vouchers are provided

This society proposes customized apps for any destinations. However, as it has just been created, there are not many destinations provided but some famous destinations such as Tahiti, Phangan, Dominican Republic or Mygaytrip (gay organism). 

At the same time, others companies provide the same service as we can see for the app launched by Australia (http://www.tourism.wa.gov.au/marketing/Marketing_activities/Pages/The_Experience_WA_Smartphone_App.aspx). 

Obviously, this kind of travel applications is increasing due to the rise of smart phones users. All destinations or cities should offer their own travel apps and most importantly make potential customers aware of it. There exist different communications channels like internet, social medias or also in tourism agency or tourism office. This is a real opportunity for destinations to be known and to create a real relationship with their customers and increase their loyalties. Speaking as one of the generation Y folks, IT in general fully answers to our life styles of convenience and fast. That’s why we really think that anyone who travels must download this application. However, communication face to face with local people would probably the best way to enjoy 100% your trip.

Marion & Rosie

Web Source: http://business.mtrip.com/white-label-apps-travel/tourism-boards-dmo/?gclid=CO_7sc7BobwCFSTMtAodMWIA-w

http://www.tourism.wa.gov.au/marketing/Marketing_activities/Pages/The_Experience_WA_Smartphone_App.aspx).

Picture Source : www.freedigitalphotos.net